# Wild Earth

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wild-earth

- Industry: Consumer Products
- Headquarters: Berkeley, US
- Website: www.wildearth.com
- Total disclosed funding: $16M
- Latest round: Series A (May 22, 2019)
- Investors on record: 10

## About

Wild Earth Inc. is a pioneering company focused on providing nutritious, plant-based pet food and supplements tailored for dogs and cats, emphasizing health, sustainability, and cruelty-free practices.Founded in 2017 in Berkeley, US, Wild Earth Inc. specializes in creating vegan pet food and supplements. The company has successfully completed 8 deals, with the latest round being a VENTURE DEBT round in January 2022, raising USD 10.00 mn led by Espresso Capital. The total amount raised by Wild Earth to date stands at USD 23.00 mn. Founders Abril E., Carroll Dunham, and Kristin Wuhrman bring their expertise to the company, focusing on innovative solutions for pet nutrition.Wild Earth Pet Food specializes in providing nutritious, plant-based dog food and supplements designed to cater to the dietary needs of dogs and cats. Their core offerings include a variety of vegan dog food formulas, superfood dog treats, and specific health supplements targeting hip and joint support, skin health, and digestion. The pet food is crafted to be nutritionally complete, addressing common food allergens and dietary sensitivities among pets. Wild Earth's products are primarily targeted at pet owners seeking healthier and cruelty-free alternatives for their pets, focusing on sustainability and the benefits of a plant-based diet. The company markets its products across various geographical regions, including North America and select international markets, catering to a growing clientele of health-conscious pet owners.Wild Earth generates revenue through direct-to-consumer sales, subscription services, and partnerships with retailers. The company's subscription model offers customers a discount on their first order and ongoing savings on recurring purchases, encouraging customer loyalty and steady revenue streams. Customers can purchase individual products such as their Maintenance Formula Dog Food or Hip & Joint Dog Supplements, with prices structured to reflect the premium nature of the products. By promoting specific items like their superfood dog treats and performance formulas, Wild Earth establishes a pricing strategy that aligns with its brand positioning as a provider of high-quality, vegan pet food. These transactions facilitate direct engagement with pet owners, enhancing the overall customer experience while driving consistent sales growth.In January 2022, Wild Earth Inc. raised USD 10.00 mn in VENTURE DEBT led by Espresso Capital to accelerate its growth and enhance customer acquisition. The company plans to introduce new vegan product lines targeted at the growing demand for plant-based diets in pets, with specific launches anticipated throughout 2023. Additionally, Wild Earth aims to expand its market presence into Europe and Asia by late 2024, seeking to cater to health-conscious pet owners in these regions.

## Funding rounds

- Series A, May 22, 2019, $11M — VegInvest Trust
- Seed, Aug 3, 2018, $0.2M — R/GA Ventures, Mars Petcare, Michelson Found Animals Foundation
- Seed, Jul 30, 2018, $0.5M — Founders Fund
- Seed, Mar 15, 2018, $4M — Felicis Ventures, Stray Dog Capital, BABEL Ventures, Aera
- Seed, Feb 1, 2018 — Social Impact Capital

## Investors

- Social Impact Capital (https://capitalatlas.ai/funds/social-impact-capital) — Seed
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Seed
- Stray Dog Capital (https://capitalatlas.ai/funds/stray-dog-capital) — Seed
- BABEL Ventures (https://capitalatlas.ai/funds/babel-ventures) — Seed
- Aera (https://capitalatlas.ai/funds/aera) — Seed
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed
- R/GA Ventures (https://capitalatlas.ai/funds/r-ga-ventures) — Seed
- Mars Petcare — Seed
- Michelson Found Animals Foundation — Seed
- VegInvest Trust (https://capitalatlas.ai/funds/veginvest-trust) — Series A