# Wiivv Wearables

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wiivv-wearables

- Industry: Consumer Products
- Headquarters: Vancouver, Canada
- Website: www.fitmyfoot.com
- Total disclosed funding: $8M
- Latest round: Series A (Feb 8, 2017)
- Investors on record: 7

## About

Wiivv Wearables Inc. specializes in custom footwear solutions, focusing on tailored insoles and sandals that improve comfort and alleviate foot pain through innovative technology.Founded in 2014 and headquartered in Vancouver, Canada, Wiivv Wearables Inc. develops custom footwear solutions that leverage a proprietary app for personalized fit. The company raised USD 4.00 mn in Series A funding on February 8, 2017, from investors including Asimov Ventures, Eclipse Ventures, Evonik Venture Capital, and Real Ventures. No significant pivots or changes in business strategy have been noted since inception.FitMyFoot specializes in custom footwear solutions, offering tailored insoles and sandals designed to enhance comfort and alleviate pain. Utilizing a proprietary app, users can photograph their feet for precise mapping and customization. Core products include 3D-printed insoles and sandals that cater to individuals with conditions like plantar fasciitis, ensuring a diverse client base across the United States and select international markets.FitMyFoot's revenue model centers on direct-to-consumer sales through their online platform and retail partners, including Costco. Customers receive bespoke insoles and sandals within 14 days of purchase, with pricing reflecting the custom nature of the products. The company offers various styles and designs to accommodate individual preferences while addressing specific comfort and support needs.In February 2017, Wiivv Wearables Inc. raised USD 4.00 mn in Series A funding to support its future growth initiatives. Plans include the introduction of new custom footwear designs and potential expansion into additional international markets to broaden their reach. The funding will be utilized to enhance their product offerings and improve operational capabilities to meet growing consumer demand.

## Funding rounds

- Series A, Feb 8, 2017, $4M — Real Ventures, Asimov Ventures, Eclipse Ventures, Evonik Venture Capital
- Seed, Dec 3, 2015, $3.5M — Real Ventures, Formation8, Government of Canada, MAS Holdings, Asimov Ventures, Evonik Venture Capital
- Seed, Apr 27, 2015, $0.5M — Eclipse Ventures

## Investors

- Eclipse Ventures (https://capitalatlas.ai/funds/eclipse-ventures) — Seed, Series A
- Real Ventures — Seed, Series A
- Formation8 (https://capitalatlas.ai/funds/formation8) — Seed
- Government of Canada — Seed
- MAS Holdings — Seed
- Asimov Ventures (https://capitalatlas.ai/funds/asimov-ventures) — Seed, Series A
- Evonik Venture Capital (https://capitalatlas.ai/funds/evonik-venture-capital) — Seed, Series A