# WiFi Master Key

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wifi-master-key

- Industry: Telecoms
- Headquarters: Shanghai, China
- Website: www.wifi.com
- Total disclosed funding: $52M
- Latest round: Series C (Dec 1, 2017)
- Investors on record: 8

## About

WiFi Master Key is a digital platform that enhances internet access by providing users with secure WiFi sharing solutions through its innovative application, improving connectivity and network security across various environments.Founded in 2012 in Shanghai, China, WiFi Master Key operates as a technology firm specializing in WiFi sharing solutions. The company has not undergone significant strategic pivots and does not operate as a subsidiary of a larger entity. The founders, Danian Chen and Fayou Zhang, have a history of entrepreneurship, although specific details about previous ventures are not mentioned. WiFi Master Key has successfully completed a total of 3 deals, with its most recent funding round being Series B in December 2017, where it raised USD 52.00 mn, bringing its total valuation to USD 3,000.00 mn. The investment was led by founder H Fund and Shenzhen Capital Group.WiFi Master Key primarily offers the WiFi Master app, a comprehensive WiFi sharing solution designed to enhance internet connectivity and security for users globally. The app includes features such as real-time hotspot security assessments and connectivity protection, addressing the critical need for secure and reliable internet access in various environments. Since its launch, WiFi Master has gained traction among users in multiple geographical markets, particularly in Asia and Europe, catering to a diverse clientele ranging from individual consumers to businesses seeking to improve their network security. The end-users benefit from enhanced internet experiences, with the app facilitating seamless access to shared WiFi networks while offering essential security measures.LinkSure's revenue model is based on a combination of subscription services and partnerships. The company generates income through the provision of WiFi security insurance and premium features within the app, which include advanced security assessments and enhanced connectivity options. Users can subscribe to a premium plan that offers additional protection against cyber threats for a nominal fee. The revenue structure also includes partnerships with telecommunications providers and other businesses that integrate WiFi Master into their service offerings, enabling a wider reach to both direct consumers and business clients. Through these transactions, LinkSure capitalizes on the growing demand for secure internet access, ensuring a sustainable financial model while delivering value to its customer base.WiFi Master Key aims to develop new features for the WiFi Master app, although specific upcoming products have not been detailed. The company plans to expand into new markets, targeting additional regions in Asia and Europe by 2025, leveraging its established presence to reach new users. The funds raised in December 2017 during the Series B round will support these initiatives, focusing on enhancing product development and market penetration strategies.

## Funding rounds

- Series C, Dec 1, 2017 — Orchid Asia Group, Eight Roads Ventures, BOCGI Zheshang Capital, Primavera Capital Group
- Series B, Dec 1, 2016 — Founder H Fund, Shenzhen Capital Real Estate Fund
- Series A, May 22, 2015, $52M — NLVC, Haitong Leading Private Equity Fund Management

## Investors

- NLVC (https://capitalatlas.ai/funds/nlvc) — Series A
- Haitong Leading Private Equity Fund Management (https://capitalatlas.ai/funds/haitong-leading-private-equity-fund-management) — Series A
- Founder H Fund (https://capitalatlas.ai/funds/founder-h-fund) — Series B
- Shenzhen Capital Real Estate Fund (https://capitalatlas.ai/funds/shenzhen-capital-real-estate-fund) — Series B
- Orchid Asia Group (https://capitalatlas.ai/funds/orchid-asia-group) — Series C
- Eight Roads Ventures (https://capitalatlas.ai/funds/eight-roads-ventures) — Series C
- BOCGI Zheshang Capital (https://capitalatlas.ai/funds/bocgi-zheshang-capital) — Series C
- Primavera Capital Group (https://capitalatlas.ai/funds/primavera-capital-group) — Series C