# WideOrbit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wideorbit

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.wideorbit.com
- Total disclosed funding: $24M
- Latest round: Series D (Oct 6, 2008)
- Investors on record: 5

## About

WideOrbit, Inc., based in the US, develops advanced advertising management solutions that facilitate media buying and selling across multiple channels, including broadcast and digital platforms.Founded in 1999 and headquartered in San Francisco, US, WideOrbit, Inc. specializes in advertising management software. The company has undergone significant transitions, including its acquisition by Audacy, Inc. in October 2021 for USD 40.09 mn and its merger with Constellation Software Inc. in December 2022, expected to finalize in early 2023. The company was founded by Eric Mathewson, who has a history of entrepreneurship in the tech industry.WideOrbit is a comprehensive ad management platform designed to streamline media buying and selling across various channels, including broadcast television, radio, and digital platforms. The core product offerings include tools for managing ad inventory, optimizing audience value, and integrating revenue management workflows, enabling media companies to efficiently handle transactions from pitch to payment. The platform supports a diverse client base of over 6,000 stations and networks, with access to premium inventory from more than 1,000 TV stations across 180 media markets in the United States. WideOrbit’s solutions also cater to digital advertising needs through functionalities for live-streaming, podcasts, and video on demand (VOD), thereby addressing the evolving requirements of media operations in an increasingly digital landscape.WideOrbit generates revenue primarily through its software solutions, utilized by local TV broadcasters, cable networks, and radio stations to manage ad revenue effectively. The company’s business transactions typically involve subscriptions for its various services, including revenue management and digital monetization tools. Clients pay for access to the platform, which provides them with direct capabilities to buy targeted advertising and manage ad inventory. These services facilitate a seamless workflow for commercial operations, allowing customers to optimize their advertising strategies and enhance revenue generation. WideOrbit’s solutions are instrumental in managing approximately USD 37 billion in annual ad revenue, illustrating the platform's significant role within the media industry's financial ecosystem.WideOrbit plans to leverage its recent funding from the acquisition by Audacy, Inc. to enhance its product offerings, particularly focusing on developing new features for its advertising management platform. The company is targeting expansion into additional markets, with a focus on increasing its presence in the digital advertising sector. The recent merger with Constellation Software Inc. is expected to further support these initiatives by providing additional resources and market reach.

## Funding rounds

- Series D, Oct 6, 2008, $9.5M — Mayfield Fund, Khosla Ventures, Greycroft, Hearst Ventures
- Series C, Feb 28, 2008, $5.3M — Khosla Ventures, Greycroft, Hearst Ventures
- Series C, Aug 28, 2007, $9.2M — Khosla Ventures, Greycroft, Hearst Ventures, Prescient Capital

## Investors

- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Series C, Series D
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series C, Series D
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series C, Series D
- Prescient Capital — Series C
- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series D