# Wicket Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wicket-labs

- Industry: Software
- Headquarters: Seattle, US
- Website: www.wicketlabs.com
- Total disclosed funding: $4.8M
- Latest round: Seed (Jul 9, 2018)
- Investors on record: 3

## About

Wicket Labs Inc. specializes in delivering innovative data analytics solutions that enhance audience engagement for video businesses. Their platforms integrate viewer metrics to drive performance and reduce churn across various media sectors.Wicket Labs Inc. is a data analytics company focused on empowering video businesses through enhanced viewer engagement insights. Established in 2016, the company is headquartered in Seattle, US. The firm was co-founded by Eric Knutson and Ian Blaine, both of whom have experience in technology and analytics. In 2022, Wicket Labs was acquired by Brightcove, Inc. from its investors, Divergent Ventures and Madrona Venture Group, for an undisclosed amount. The company has completed 4 deals since its inception, with the latest funding round occurring on February 2, 2022, raising USD 1.90 mn, which constitutes the total amount raised by the company.Wicket Labs Inc. offers the Brightcove Audience Insights platform, a comprehensive data analytics solution designed for video businesses. This platform provides a unified view of viewer engagement metrics, helping organizations optimize audience acquisition and retention. By integrating with various marketing systems, Brightcove Audience Insights supports media companies, streaming services, and content providers in understanding and visualizing their data for informed decision-making.Wicket Labs generates revenue primarily through subscription-based models for the Brightcove Audience Insights platform, which is tiered to meet varying client needs. Clients engage in agreements granting access to features such as engagement analytics and customer segmentation tools, fostering ongoing relationships. Revenue is further supported by partnerships with third-party application stores and distribution platforms, enhancing the overall service offering.Following its acquisition by Brightcove, Inc. in February 2022, Wicket Labs Inc. is poised for expansion and enhancement of its core offerings. The integration is expected to leverage Brightcove's resources to develop new product features focused on improving data analytics for video businesses. Plans include targeting new international markets, particularly in Europe and Asia-Pacific, by the end of 2023 to increase market penetration. The recent funding of USD 1.90 mn will be utilized to support these initiatives, facilitating product development and geographic expansion.

## Funding rounds

- Seed, Jul 9, 2018, $2.8M — Madrona Venture Group, Divergent Ventures, West River Group
- Seed, Jun 5, 2017, $2M — Madrona Venture Group, Divergent Ventures

## Investors

- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Seed
- Divergent Ventures (https://capitalatlas.ai/funds/divergent-ventures) — Seed
- West River Group — Seed