# Wi-Charge

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wi-charge

- Industry: Consumer Products
- Headquarters: Rehovot, Israel
- Website: www.wi-charge.com
- Total disclosed funding: $20M
- Latest round: Series C (May 15, 2025)
- Investors on record: 4

## About

Wi-Charge Ltd. is an Israeli company that specializes in wireless power technology, providing innovative solutions for long-range charging through its AirCord™ system, enhancing user experiences across various sectors.Established in 2010 and headquartered in Rehovot, Israel, Wi-Charge Ltd. focuses on advanced wireless charging technologies. The company has undergone no notable pivots in its strategy and operates independently. The founder, Ortal Alpert, has a history of entrepreneurial ventures. Wi-Charge has successfully completed six funding deals, raising a total of USD 20.00 mn, with its most recent funding being a Series C round on May 15, 2025, co-led by Standard Investments and European Innovation Council.Wi-Charge specializes in advanced wireless power technology, primarily through its flagship product, the AirCord™ system. This innovative technology enables long-range wireless charging capabilities, allowing thumb-sized receivers to be embedded in various devices used across diverse sectors. The AirCord™ system delivers power seamlessly over distances exceeding 30 feet, aiming to enhance user experiences in smart homes, retail settings, and personal care applications. Key end users include businesses in North America utilizing smart locks for enhanced security, retailers in Europe benefiting from wireless advertising displays, and health and wellness companies in Asia incorporating personal care devices. Wi-Charge’s products are positioned in global markets, including North America, Europe, South America, and Asia, reflecting a commitment to transforming industries with its wireless power solutions.Wi-Charge generates revenue through various business models, primarily focusing on B2B partnerships and direct sales to commercial clients. The company collaborates with major technology brands, integrating its AirCord™ technology into their products, such as smart locks and digital signage displays. This partnership structure enables retail clients to digitize their operations and enhance customer engagement without the limitations of traditional power sources. Revenue is derived from the sale of wireless transmitters and associated technology that eliminates the need for batteries, streamlining operations for businesses in retail, hospitality, and advertising.Wi-Charge Ltd. plans to utilize the recent Series C funding of USD 20.00 mn to roll out commercial products, scale manufacturing, accelerate OEM integration, expand global distribution, and grow its commercialization team. The company is working on new product designs intended for launch in the coming years, with a focus on expanding into additional markets in North America, Europe, and Asia by the end of 2026.

## Funding rounds

- Series C, May 15, 2025, $20M — Standard Investments, European Innovation Council
- Series B, Dec 1, 2017 — Champel Capital
- Seed, Jun 1, 2011 — Lightspeed Venture Partners

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed
- Champel Capital (https://capitalatlas.ai/funds/champel-capital) — Series B
- Standard Investments (https://capitalatlas.ai/funds/standard-investments) — Series C
- European Innovation Council (https://capitalatlas.ai/funds/european-innovation-council) — Series C