# Whoop

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/whoop

- Industry: Consumer Products
- Headquarters: Boston, US
- Website: www.whoop.com
- Total disclosed funding: $955M
- Latest round: Series G (Mar 31, 2026)
- Investors on record: 35

## About

Based in Massachusetts, US, and founded in 2012 by CEO and co-founder, Aurelian Nicolae and Will Ahmed. Whoop, Inc., formerly known as Bobo Analytics, Inc., operates as an electronics company that develops and provides wearable fitness tracking devices for athletes. The company has raised venture funding rounds from private equity investors, including Atlas Venture, Institutional Venture Partners, and Silicon Valley Bank. The company's development team provides an AI (artificial intelligence)-based wearable fitness tracking device that utilizes machine learning for real-time monitoring and understanding of the physiological statistics of the user such as heart rate, sleep patterns, and workout performance by wearing the device on the arm, wrist, and bicep. Whoop, Inc. also offers fitness clothing like hoodies, leggings, sports bras, and more.The company generates revenue by offering a subscription-based fitness tracking device with a starting monthly fee of USD 30 to monitor personal health and fitness. Whoop, Inc. also offers 6, 12, or 18-month membership plans. In March 2026, Whoop, Inc. raised USD 575 million in series G funding led by Collaborative Fund, with participation from GP Bullhound, Institutional Venture Partners, Foundry Group, Accomplice, Promus Ventures, 2PointZero, Qatar Investment Authority, Mubadala Investment Company, Mayo Clinic Ventures, Macquarie Capital, Glade Brook Capital Partners, B-FLEXION, Affinity Partners, and Abbott Laboratories. The company plans to use the March 2026 funding to expand its operations, grow its team in Limerick, and support wider international expansion.

## Funding rounds

- Series G, Mar 31, 2026, $575M — Institutional Venture Partners, Mayo Clinic Ventures, Macquarie Capital, Qatar Investment Authority, Foundry Group, Mubadala Investment Company, Abbott Laboratories, Collaborative Fund, B-FLEXION, Promus Ventures, Accomplice, Glade Brook Capital Partners, GP Bullhound, Affinity Partners, 2PointZero
- Series F, Aug 19, 2021, $200M — Institutional Venture Partners, NextView Ventures, Accomplice, CAVU Consumer Partners, SB Investment Advisers, GP Bullhound, Thursday Ventures, Animal Capital
- Series E, Oct 27, 2020, $99M — Institutional Venture Partners, Two Sigma Investments, NextView Ventures, Collaborative Fund, Promus Ventures, Accomplice, CAVU Consumer Partners, LionTree, SB Investment Advisers, Thursday Ventures, Thirty5 Ventures, D20 Capital
- Series D, Oct 28, 2019, $34M — Two Sigma Investments, Foundry Group, Silicon Valley Bank, Promus Ventures, Accomplice, Thursday Ventures
- Series C, Feb 21, 2018, $24M — Mousse Partners, Two Sigma Investments, NextView Ventures, Promus Ventures, Accomplice, NFL Players Association, OneTeam Collective, The Durant Company, UAE71 Capital, Thursday Ventures, Thirty5 Ventures
- Series B, Sep 9, 2015, $13M — Mousse Partners, Two Sigma Investments, NextView Ventures, Promus Ventures, Accomplice, Valley Oak Investments
- Series A, Jun 5, 2014, $6M — Atlas Venture, Mousse Partners, NextView Ventures, Founder Collective, Collaborative Fund, Promus Ventures, Accomplice, Valley Oak Investments
- Seed, Jul 18, 2013, $3.4M — Atlas Venture, NextView Ventures, Founder Collective, Kima Ventures, Collaborative Fund, Resolute Ventures, Promus Ventures, Accomplice, Valley Oak Investments

## Investors

- Atlas Venture (https://capitalatlas.ai/funds/atlas-venture) — Seed, Series A
- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Seed, Series A, Series B, Series C, Series E, Series F
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Seed, Series A
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed, Series A, Series E, Series G
- Resolute Ventures (https://capitalatlas.ai/funds/resolute-ventures) — Seed
- Promus Ventures (https://capitalatlas.ai/funds/promus-ventures) — Seed, Series A, Series B, Series C, Series D, Series E, Series G
- Accomplice (https://capitalatlas.ai/funds/accomplice) — Seed, Series A, Series B, Series C, Series D, Series E, Series F, Series G
- Valley Oak Investments (https://capitalatlas.ai/funds/valley-oak-investments) — Seed, Series A, Series B
- Mousse Partners — Series A, Series B, Series C
- Two Sigma Investments (https://capitalatlas.ai/funds/two-sigma-investments) — Series B, Series C, Series D, Series E
- NFL Players Association — Series C
- OneTeam Collective — Series C
- The Durant Company (https://capitalatlas.ai/funds/the-durant-company) — Series C
- UAE71 Capital — Series C
- Thursday Ventures (https://capitalatlas.ai/funds/thursday-ventures) — Series C, Series D, Series E, Series F
- Thirty5 Ventures (https://capitalatlas.ai/funds/thirty5-ventures) — Series C, Series E
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series D, Series G
- Silicon Valley Bank — Series D
- Institutional Venture Partners (https://capitalatlas.ai/funds/institutional-venture-partners) — Series E, Series F, Series G
- CAVU Consumer Partners (https://capitalatlas.ai/funds/cavu-consumer-partners) — Series E, Series F
- LionTree (https://capitalatlas.ai/funds/liontree) — Series E
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series E, Series F
- D20 Capital (https://capitalatlas.ai/funds/d20-capital) — Series E
- GP Bullhound (https://capitalatlas.ai/funds/gp-bullhound) — Series F, Series G
- Animal Capital (https://capitalatlas.ai/funds/animal-capital) — Series F
- Mayo Clinic Ventures (https://capitalatlas.ai/funds/mayo-clinic-ventures) — Series G
- Macquarie Capital — Series G
- Qatar Investment Authority (https://capitalatlas.ai/funds/qatar-investment-authority) — Series G
- Mubadala Investment Company — Series G
- Abbott Laboratories — Series G
- B-FLEXION (https://capitalatlas.ai/funds/b-flexion) — Series G
- Glade Brook Capital Partners (https://capitalatlas.ai/funds/glade-brook-capital-partners) — Series G
- Affinity Partners — Series G
- 2PointZero (https://capitalatlas.ai/funds/2pointzero) — Series G