# Wholly Moly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wholly-moly

- Industry: Food
- Headquarters: Shanghai, China
- Website: www.whollymoly.com
- Total disclosed funding: $18M
- Latest round: Series B (Feb 1, 2021)
- Investors on record: 2

## About

Established in 2014 and based in Shanghai, China, Wholly Moly, operates as a plant-based nutrition innovator with a focus on whole-grain diets, which is a subsidiary of Yum Delight, Inc. The brand won the TOP1 Global Food Awards on Xiaohongshu in 2018, the Tmall V List in 2019, and the Innovative Food Award at the China Food Expo in 2019.  In July 2020, the company closed a series A funding.

The company is committed to providing oat bran, oats, bran drinks, and other series of products. Its oat bran contains the advantages of high content of soluble and insoluble dietary fiber and low calories. The products have been launched on Taobao, T-mall, and other platforms, and sold in Hema, Ole, City Super, and other supermarkets. It has accumulated over one million fans on various retail platforms and social media.

The company generates revenue by selling healthy food.

The company will use the series A funds for supply chain and new product development.

## Funding rounds

- Series B, Feb 1, 2021, $8M — Creadev
- Series A, Jul 24, 2020, $10M — C Capital

## Investors

- C Capital (https://capitalatlas.ai/funds/c-capital) — Series A
- Creadev — Series B