# Wholesome Habits Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wholesome-habits-private

- Industry: Food
- Headquarters: Mumbai, India
- Website: www.eatanytime.in
- Total disclosed funding: $0.5M
- Latest round: Seed (Jun 27, 2018)
- Investors on record: 1

## About

Wholesome Habits Private Limited focuses on producing a variety of health-conscious snack products, catering to consumers seeking nutritious and delicious alternatives. Their offerings prioritize quality and flavor, appealing to a wide audience.Founded in 2016, Wholesome Habits Private Limited operates from its headquarters in Mumbai, India, providing healthy snack options. The company is co-founded by Rishit Sanghvi and Rohit Garodia. In February 2021, they raised INR 17.43 million during their Series B round. The total amount raised stands at INR 17.43 million, and the company's current valuation is INR 328.777 million.Wholesome Habits specializes in a diverse range of healthy snack products aimed at health-conscious consumers. Their core offerings include protein bars, trail mixes, millet bars, protein truffles, and flavored dry fruits, designed to provide nutritious alternatives to traditional snacks. The incorporation of traditional Indian ingredients and superfoods addresses the growing demand for healthy and flavorful options, targeting fitness enthusiasts, busy professionals, and families looking for healthier choices. Their products are available primarily in urban markets across India and through e-commerce platforms for international customers.In the most recent year, Wholesome Habits generated revenue of INR 524,531.30. The company's EBITDA for that year was INR -83,120.90, reflecting its investment in growth and development within the healthy snack market.Following their recent Series B funding round in February 2021, Wholesome Habits plans to leverage the INR 17.43 million raised to support the launch of new products, including innovative snack offerings designed for health-conscious consumers. The company is also targeting expansion into international markets, with a focus on regions such as Southeast Asia and Europe by 2023. These initiatives aim to enhance their product line and broaden their consumer reach, aligning with the company's strategic growth objectives.

## Funding rounds

- Seed, Jun 27, 2018, $0.5M — Sprout Venture Partners

## Investors

- Sprout Venture Partners (https://capitalatlas.ai/funds/sprout-venture-partners) — Seed