# Who's Good

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/who-s-good

- Industry: Information Services
- Headquarters: Seoul, South Korea
- Website: www.whosgood.org
- Latest round: Seed (Oct 1, 2017)
- Investors on record: 2

## About

Based in Seoul, South Korea, and founded in 2013, Sustainable Power Plant, d.b.a. Who's Good operates as a subsidiary of ESG Rating Information, a credit information company that analyzes firms’ environmental, social, and governance performance history by leveraging the artificial intelligence-based algorithms, as well as offers information to consumers and the investment market on ESG risks. In May 2021, Who's Good raised KRW 3 billion in venture funding from KDB Bank, K-Growth, and Kiwoom Investment. The funding values the company at KRW 20 billion post-money.

The company collects news of ESG-related incidents and accidents in real-time and analyzes and evaluates the ESG performance and risk of companies based on AI technology and ESG big data. Who's Good also provides ESG performance analysis, ESG incident analysis, and integrated ESG scoring and rating services that are used for ESG-related research, analysis, index development/operation, and investment decision-making. As of January 2023, the firm offers ESG analysis information to more than 100 institutional investors and financial platforms in 18 countries.

## Funding rounds

- Seed, Oct 1, 2017 — Korea Tech Incubator for Startup, Mirae Holdings

## Investors

- Korea Tech Incubator for Startup — Seed
- Mirae Holdings (https://capitalatlas.ai/funds/mirae-holdings) — Seed