# WhiteSeed

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/whiteseed

- Industry: Automobiles, Other Vehicles & Parts
- Headquarters: Akita, Japan
- Website: https://www.beautifulcars.biz
- Total disclosed funding: $0.5M
- Latest round: Seed (Feb 22, 2021)
- Investors on record: 1

## About

WhiteSeed, Inc. is a Japanese company that specializes in premium car wash and detailing services, focusing on quality and innovation to enhance vehicle appearance and protect paintwork.Founded in 2012 in Akita, Japan, WhiteSeed, Inc. operates in the car wash and detailing industry, offering comprehensive cleaning services. The company raised JPY 50 million in Seed funding on February 22, 2021, from investor SHIKIGAKU, which contributed to their overall funding of JPY 50 million. The founder's history is not specified.BeautifulCars specializes in high-quality car wash and detailing services, offering a structured, multi-step cleaning process designed to enhance vehicle appearance and protect paintwork. Their core offerings include routine washing, targeted cleaning for stubborn contaminants, specialized treatments for wheels, and protective coatings that provide long-lasting shine and durability. The company utilizes selected premium cleaning products and advanced techniques to ensure a thorough and gentle wash, effectively addressing issues such as dirt, mineral deposits, tar, and grime. Customers include individual car owners as well as businesses looking to maintain their fleets, with services available across various regions including urban and suburban markets in Japan. BeautifulCars has also developed proprietary tools and systems, such as the pure water system for streak-free finishes, which reflects their commitment to innovation within the car detailing industry.The revenue model for BeautifulCars is structured around direct consumer transactions for car washing and detailing services, with a focus on providing exceptional value through high-quality service offerings. Clients typically pay per service, with packages available that combine multiple cleaning steps for convenience and efficiency. BeautifulCars has established partnerships with retailers and wholesalers for the distribution of its proprietary cleaning products, enhancing their market reach. Their advanced pure water system and specialized cleaning tools serve as flagship offerings, contributing significantly to overall revenue through both direct sales and service packages. The company's strategic pricing plans cater to a wide range of customers, ensuring accessibility while maintaining a premium service standard.Looking ahead, WhiteSeed, Inc. plans to utilize the recent JPY 50 million funding to enhance product development and expand its service offerings. The company is in the process of designing new innovative cleaning solutions tailored for urban markets. Additionally, WhiteSeed aims to expand its operations to other regions in Japan by the end of 2023, with a focus on urban centers that exhibit a growing demand for premium car detailing services.

## Funding rounds

- Seed, Feb 22, 2021, $0.5M — SHIKIGAKU

## Investors

- SHIKIGAKU (https://capitalatlas.ai/funds/shikigaku) — Seed