# Whitebox

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/whitebox-2

- Industry: Internet
- Headquarters: Baltimore, US
- Website: www.whitebox.com
- Total disclosed funding: $26M
- Latest round: Series B (Sep 24, 2020)
- Investors on record: 4

## About

Whitebox Inc. is a technology-driven company specializing in Amazon advertising and advanced e-commerce strategies, utilizing proprietary tools to optimize client sales and profitability.Whitebox Inc. was founded in 2013 and operates from Baltimore, US, focusing on e-commerce solutions and advertising strategies. The company has completed a total of 6 deals, with its latest funding round occurring on January 3, 2022, when it raised USD 20.00 mn led by Delta-v Capital, with participation from MRE Properties, Noro-Moseley Partners, and TDF Ventures. The company is co-founded by Robert Wray, Sean Clark, and Stephen Jensen, and is currently led by CEO Brad Merritt and Marcus Startzel.WBX Commerce specializes in Amazon advertising and e-commerce strategies, primarily through its proprietary technology, WBX Glass®. This advanced advertising tool integrates robust first-party data management with third-party data to generate detailed shopper insights. By utilizing these insights, WBX Glass® formulates custom advertising audiences that are targeted through the Amazon Demand-Side Platform (DSP). The primary aim of these services is to enhance sales and profitability for clients, particularly those selling on Amazon. WBX Commerce serves a diverse client base that includes independent brands and sellers, focusing on significant markets such as North America and Europe, where e-commerce continues to expand rapidly.WBX Commerce reports substantial revenue growth, highlighted by an average revenue of USD 1.00 bn and a notable year-over-year growth of USD 93.00 mn among its top 100 Amazon sellers. The company's revenue generation model is primarily B2B, involving partnerships with brands that leverage WBX Glass® for advertising solutions. Clients typically engage in structured agreements that may include subscription-based access to the technology and advertising services, allowing for ongoing performance analytics and targeted campaigns. Transactions are tailored to individual client needs, with a focus on maximizing advertising effectiveness and driving sales growth through data-driven strategies.In January 2022, Whitebox Inc. raised USD 20.00 mn in venture funding led by Delta V Capital, with participation from MRE Properties, Noro-Moseley Partners, and TDF Ventures. The company plans to use the funding to advance its technology and hire more senior talent to drive the business forward. Whitebox is targeting the expansion of its services into new geographic regions, particularly focusing on growth within the European market over the next two years.

## Funding rounds

- Series B, Sep 24, 2020, $18M — Noro-Moseley Partners, TCP Venture Capital, TDF Ventures
- Series A, Jun 19, 2019, $5M — TDF Ventures
- Seed, Dec 31, 2018, $2.6M — TCP Venture Capital, Maryland Technology Development Corporation

## Investors

- TCP Venture Capital (https://capitalatlas.ai/funds/tcp-venture-capital) — Seed, Series B
- Maryland Technology Development Corporation — Seed
- TDF Ventures (https://capitalatlas.ai/funds/tdf-ventures) — Series A, Series B
- Noro-Moseley Partners (https://capitalatlas.ai/funds/noro-moseley-partners) — Series B