# Whistle Sports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/whistle-sports

- Industry: Media
- Headquarters: New York, US
- Website: www.teamwhistle.com
- Total disclosed funding: $91M
- Latest round: Series D (Jun 21, 2018)
- Investors on record: 11

## About

Whistle Sports, Inc., headquartered in New York, US, specializes in creating and distributing engaging content aimed at sports and entertainment for younger audiences, effectively connecting brands and media platforms.Founded in 2009 by Jeff Urban and Meg Trite, Whistle Sports, Inc. operates in New York, US. The company has engaged in 10 funding deals, with the latest being a Series D round that raised USD 28.00 mn led by Aser Group in September 2022. Whistle Sports operates as an independent entity without any noted parent or subsidiary connections.Team Whistle’s core offering revolves around creating and distributing engaging content specifically tailored for younger audiences within the sports and entertainment sectors. The company operates a diverse portfolio of over 50 original shows and leverages a robust creator network that generates an impressive five billion views monthly across major social media platforms such as YouTube, TikTok, Snapchat, Instagram, and Facebook. Their content is primarily aimed at global brands, sports leagues, and media companies, facilitating audience engagement through data-driven content strategies. Team Whistle’s services extend across various geographical markets, notably North America and Europe, addressing the unique content consumption patterns of these regions. Furthermore, with their internal agency “MAGNET,” they provide brands and platforms with strategies designed to maximize audience attraction and revenue generation, thus serving a wide array of clients in the content ecosystem.Team Whistle generates revenue primarily through partnerships and collaborations with global brands, sports leagues, and media companies. The company’s transactional structure includes B2B agreements, where brands engage Team Whistle for tailored content strategies and distribution across preferred platforms. This often entails creating sponsored content, resulting in revenue-sharing models that benefit both the company and its partners. While specific pricing plans are not publicly disclosed, the nature of these transactions typically involves contract negotiations that define the scope of work and associated financial terms. Team Whistle’s flagship offerings, connected to their original content slate and MAGNET’s services, are instrumental in ensuring consistent revenue streams, reinforcing their position in the digital content landscape.In September 2022, DAZN Group Limited agreed to acquire Whistle Sports, Inc. from Aser Group, expanding their capabilities, particularly in broadcasting football leagues in Portugal and Belgium. The acquisition is expected to enhance Team Whistle's offerings and market reach, aligning with their strategy to penetrate new markets while leveraging recent funding for operational scaling.

## Funding rounds

- Series D, Jun 21, 2018, $28M — Liberty Media Corporation, ECP Growth, WndrCo, Aser Group
- Series C, Jan 23, 2017, $4.6M — Beringea
- Series C, Mar 10, 2016, $20M — NBC Sports, ECP Growth, Sky PLC, Tegna, Inc.
- Series B, Jan 13, 2015, $28M — SeventySix Capital, Sky UK Limited, Liberty Global Plc, ECP Growth
- Series A, May 15, 2014, $10M — SeventySix Capital

## Investors

- SeventySix Capital (https://capitalatlas.ai/funds/seventysix-capital) — Series A, Series B
- Sky UK Limited — Series B
- Liberty Global Plc — Series B
- ECP Growth (https://capitalatlas.ai/funds/ecp-growth) — Series B, Series C, Series D
- NBC Sports — Series C
- Sky PLC — Series C
- Tegna, Inc. — Series C
- Beringea (https://capitalatlas.ai/funds/beringea) — Series C
- Liberty Media Corporation — Series D
- WndrCo (https://capitalatlas.ai/funds/wndrco) — Series D
- Aser Group — Series D