# Whisker Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/whisker-labs

- Industry: Software
- Headquarters: Oakland, US
- Website: www.whiskerlabs.com
- Latest round: Series C (Nov 16, 2021)
- Investors on record: 4

## About

Whisker Labs, Inc. is a technology company specializing in fire prevention solutions through artificial intelligence, offering innovative monitoring systems that enhance safety for homeowners and commercial clients alike.Founded in 2014, Whisker Labs, Inc. is based in Oakland, US, and provides advanced fire prevention technologies. The company was established by Bob Marshall, who has a background in founding other ventures. Whisker Labs has engaged in 3 funding deals, the latest being a Series C round on November 16, 2021.Whisker Labs specializes in advanced fire prevention technologies, primarily through its flagship product, Ting. This innovative solution leverages artificial intelligence to monitor electrical systems and detect hazardous arcing that can lead to electrical fires. Ting operates by analyzing 30 million electrical signals per second, making it both efficient and effective in identifying potential threats before they escalate into disasters. The company's offerings are designed for homeowners, as well as partnerships with insurance and energy sectors, emphasizing its role in enhancing safety and reducing catastrophic fire losses. Whisker Labs serves markets predominantly in the United States, where it aims to empower families and communities with real-time intelligence on fire hazards and grid reliability, thereby fostering a safer living environment.Whisker Labs generates revenue through partnerships with insurance companies and energy providers, emphasizing a B2B model. These partnerships facilitate the integration of Ting’s technology into various offerings, allowing clients to enhance their risk management strategies and fire prevention capabilities. Revenue structures may involve subscription models for ongoing access to Ting’s monitoring services or one-time transactions for the installation of the Ting device in residential settings. Specific pricing details for these services have not been disclosed; however, the value proposition centers around providing actionable insights that help protect policyholders and mitigate losses associated with electrical fires. By focusing on prevention, Whisker Labs positions itself as a vital player in the fire safety and grid resilience sectors, addressing an urgent need in today’s increasingly complex electrical landscape.With the Series C funding raised in November 2021, Whisker Labs plans to utilize the capital for business expansion to meet the growing demand for its products. The company is targeting new geographic markets for expansion, although specific regions have not been disclosed. Whisker Labs aims to continue enhancing its offerings, potentially including new products designed to further improve fire safety and monitoring capabilities.

## Funding rounds

- Series C, Nov 16, 2021 — State Farm Ventures, Ferguson Ventures
- Seed, Feb 1, 2015 — Sinovation Ventures, Co=Creation=Capital

## Investors

- Sinovation Ventures (https://capitalatlas.ai/funds/sinovation-ventures) — Seed
- Co=Creation=Capital — Seed
- State Farm Ventures (https://capitalatlas.ai/funds/state-farm-ventures) — Series C
- Ferguson Ventures (https://capitalatlas.ai/funds/ferguson-ventures) — Series C