# Whirli

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/whirli

- Industry: Internet
- Headquarters: London, UK
- Website: www.whirli.com
- Total disclosed funding: $7.4M
- Latest round: Seed (Dec 7, 2020)
- Investors on record: 2

## About

Whirli Limited is an innovative toy subscription service that provides families with a sustainable and cost-effective alternative for children's toys, facilitating a circular economy in playthings.Founded in 2018 in London, UK, Whirli Limited operates a toy subscription service that allows families to borrow toys from a vast library. The company has completed a Seed funding round raising GBP 5.46 million on December 7, 2020, with Octopus Ventures leading the investment, alongside MMC Ventures. The company is valued at GBP 15.59 million post-money.Whirli offers a toy subscription service providing access to over 1,000 toys that can be borrowed for as long as desired. This service is aimed at families with children aged 0 to 8 years, promoting an environmentally friendly approach by allowing customers to return unwanted toys for exchange or purchase. The service operates primarily in the UK, addressing toy clutter and waste.Whirli's revenue model is based on a monthly subscription fee, starting at GBP 10.79, which allows families to borrow toys valued at four times the subscription amount. This direct-to-consumer model ensures a smooth borrowing experience, enabling families to swap or purchase toys easily, while supporting sustainable toy usage.Following the recent Seed funding of GBP 5.46 million, Whirli Limited aims to enhance its toy library and expand its operations beyond the UK, targeting additional European markets by 2023. The funding will support the development of new products and further expansion efforts.

## Funding rounds

- Seed, Dec 7, 2020, $7.4M — MMC Ventures, Octopus Investments

## Investors

- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Seed
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Seed