# Whiplash Merchandising

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/whiplash-merchandising

- Industry: Internet
- Headquarters: City of Industry, US
- Website: www.getwhiplash.com
- Latest round: Series A (Feb 22, 2018)
- Investors on record: 3

## About

Whiplash Merchandising, Inc. is a technology-driven company specializing in innovative solutions for e-commerce operations. It focuses on enhancing supply chain efficiencies and optimizing logistics processes for businesses.Founded in 2009 and headquartered in City of Industry, US, Whiplash Merchandising, Inc. provides e-commerce fulfillment solutions. In December 2021, the company was acquired by Ryder TRS, Inc. for USD 480 mn in cash, marking a significant pivot in its operational strategy. The company has completed 2 deals to date.Whiplash Merchandising specializes in offering advanced software platforms that enhance operational efficiency for businesses across various sectors. Its core offerings include tools that optimize workflow management, facilitate data analysis, and support customer relationship management, primarily serving clients in finance, healthcare, and manufacturing in North America and Europe.Whiplash Merchandising's revenue generation primarily follows a subscription model, allowing clients to access its software products on a recurring basis. This model provides steady cash flow through monthly or annual fees, which vary based on service levels. By forming strategic partnerships with technology providers, the company enhances its offerings and creates additional revenue streams.Following its acquisition on December 13, 2021, Whiplash Merchandising plans to leverage the USD 480 mn investment to expand its product line and enhance its market presence. The company intends to develop new software solutions targeted for launch in late 2022 and plans to enter additional European markets by early 2023. The recent funding will facilitate these initiatives, supporting product development and market expansion efforts.

## Funding rounds

- Series A, Feb 22, 2018 — Port Logistics Group, 500 Global, Draper

## Investors

- Port Logistics Group — Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A
- Draper (https://capitalatlas.ai/funds/draper) — Series A