# Whip Networks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/whip-networks

- Industry: Software
- Headquarters: Santa Monica, US
- Website: www.whipmedia.com
- Total disclosed funding: $39M
- Latest round: Series C (Aug 19, 2016)
- Investors on record: 4

## About

Founded in 2007 and based in California, US, Whip Networks, Inc., fka Mediamorph, Inc., operates as a cloud-based platform that offers data management, analytics, and applications, helping business enterprises and individuals manage their content contracts, rights, finances, and supply chains. The company was founded by its CEO, Richard Rosenblatt. In October 2019, Whipclip, a portfolio company of Eminence Capital, Greycroft Partners, Institutional Venture Partners, The Raine Group, and William Morris Endeavour Entertainment, LLC, acquired Mediamorph, Inc. As of 2023, the company’s customers include Lionsgate, MGM, BBC Studios, Altice, Vodafone, Vevo, HBO, and others.

The company provides a premier licencing, content planning, and financial operations platform that provides a suite of products and solutions that enable businesses to save time, maximize profits, and make informed decisions in the dynamic world of content distribution, acquisition, and consumer data. Media’s product offerings include contract and inventory management, performance and usage tracking, content acquisition management, supply chain management, predictive analytics, engagement, and anticipation data, as well as content finance revenue and royalty management.

The firm also brings intelligence and workflow automation to the management of streaming platforms and content distribution. Whip Media delivers streamlined operations, financial compliance, and global content monetization through its CVM Platform, CVM Distribution Suite, CVM VOD & Streaming Suite, and CVM Insights & Data Suite, as well as tailored solutions for studios, distributors, and operators. The company’s partners include Bitmax, Pixelogic, EMG, NexSpec, Digit, Codemill, Plint, and others.

## Funding rounds

- Series C, Aug 19, 2016, $21M — Smedvig Capital, Liberty Global Ventures, Advance Venture Partners
- Series B, Sep 11, 2014, $10M — Smedvig Capital, Liberty Global Ventures
- Series A, Dec 12, 2011, $8M — Smedvig Capital, Motorola Solutions Venture Capital

## Investors

- Smedvig Capital (https://capitalatlas.ai/funds/smedvig-capital) — Series A, Series B, Series C
- Motorola Solutions Venture Capital (https://capitalatlas.ai/funds/motorola-solutions-venture-capital) — Series A
- Liberty Global Ventures (https://capitalatlas.ai/funds/liberty-global-ventures) — Series B, Series C
- Advance Venture Partners (https://capitalatlas.ai/funds/advance-venture-partners) — Series C