# Whip Around (NZ)

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/whip-around-nz

- Industry: Software
- Headquarters: Auckland, New Zealand
- Website: www.whiparound.com
- Total disclosed funding: $20M
- Latest round: Series B (Oct 1, 2021)
- Investors on record: 3

## About

Whip Around (NZ) Ltd offers innovative fleet maintenance and management software that enhances operational efficiency for vehicles and equipment, helping businesses streamline compliance and reduce costs.Whip Around provides fleet management solutions through its advanced software, enabling organizations to maintain compliance and track fuel usage effectively. Founded in 2016, the company is based in Auckland, New Zealand. The founders, James Colley and Tim B., along with the current CEO, Noah Hickey, have developed the platform to serve clients across North America, Europe, and Australia. In October 2021, Whip Around raised NZD 21 million in Series B funding, co-led by 2040 Ventures and Amplo, marking a significant investment to enhance its operational capabilities and market reach. The company has successfully completed 2 funding deals since its inception.Whip Around specializes in fleet maintenance and management software designed to streamline operations for vehicles and equipment. The company’s core offerings revolve around vehicle inspection software, which helps organizations maintain compliance with Department of Transportation (DOT) regulations while minimizing costs. Whip Around’s platform enables real-time tracking of fuel usage, enhancing profitability through meticulous fuel cost management. The software allows fleet managers and operators to manage essential documentation from any location, ensuring they have access to vital data for optimizing fleet performance. Its clientele includes a diverse range of industries that require efficient fleet management solutions, with customers spanning across North America, Europe, and Australia, reflecting a global outreach to organizations that manage physical assets.Whip Around operates primarily on a subscription-based revenue model, providing fleet maintenance solutions to businesses in a business-to-business (B2B) format. The company offers various pricing plans that cater to different customer needs, allowing organizations to choose a package that aligns with their operational requirements. This structured transaction model ensures that clients receive ongoing support and updates as part of their subscription, solidifying Whip Around's position in the market. The revenue generated through these subscriptions is expected to stem from flagship products that enhance efficiency in vehicle inspections and maintenance processes. By fostering long-term partnerships with its clients, Whip Around establishes a recurring revenue stream that supports its growth and innovation initiatives. Additionally, the company is targeting specific expansions into the North American market over the next few years, reinforcing its commitment to providing top-tier fleet management solutions. In March 2026, Accel-KKR acquired a majority stake in Whip Around (NZ) Ltd from Fantail Ventures, 2040 Ventures, and Amplo. Financial terms were not disclosed.

## Funding rounds

- Series B, Oct 1, 2021, $15M — 2040 Ventures, Amplo
- Series A, Jul 4, 2019, $5.2M — Fantail Ventures

## Investors

- Fantail Ventures (https://capitalatlas.ai/funds/fantail-ventures) — Series A
- 2040 Ventures (https://capitalatlas.ai/funds/2040-ventures) — Series B
- Amplo (https://capitalatlas.ai/funds/amplo) — Series B