# Whele

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/whele

- Industry: Consumer Products
- Headquarters: Boston, US
- Website: www.perchhq.com
- Total disclosed funding: $775M
- Latest round: Series A (May 26, 2021)
- Investors on record: 3

## About

Founded in 2019 and based in Massachusetts, US, Whele LLC operates as Perch, provides technology-enabled products for consumers. The company also acquires and operates Fulfillment by Amazon (FBA) business. Chris Bell is the founder and CEO of the company. In May 2021, the firm raised USD 775 million in Series A funding led by SB Investment Advisers and Victory Park Capital.

Perch provides a collection of high-quality consumer products from home and kitchen to apparel, beauty, and toys, the company's products have covered every part of the lifestyle. It has a unique combination of Amazon, eCommerce, technology, and supply chain expertise. The firm also has more than 70 brands that include Satina, Tame the wild, Azmed, and more.

Whele plans to use the May 2021 funding in its team, platform, acquisitions, and develop additional channels and geographies.

## Funding rounds

- Series A, May 26, 2021, $775M — Spark Capital, Victory Park Capital, SB Investment Advisers

## Investors

- Spark Capital — Series A
- Victory Park Capital (https://capitalatlas.ai/funds/victory-park-capital) — Series A
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series A