# Wheely

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wheely

- Industry: Transportation Services
- Headquarters: London, UK
- Website: www.wheely.com
- Total disclosed funding: $15M
- Latest round: Series B (Jun 28, 2019)
- Investors on record: 1

## About

Wheely is a luxury chauffeur service offering exclusive transportation solutions with a fleet of high-end vehicles. Catering to discerning travelers, it provides a refined travel experience for high-net-worth individuals and corporate clients.Founded in 2010, Wheely is based in London, UK, and specializes in premium chauffeur services. The company was established by Anton Chirkunov and Pavel Bocharov, who have prior entrepreneurial experience. Wheely has successfully completed three deals, with the most recent funding round being a Series B, where they raised USD 15.00 mn led by Concentric, bringing their total raised amount to USD 15.00 mn and a current valuation of USD 88.51 mn.Wheely specializes in premium chauffeur services designed for discerning travelers, providing a fleet of high-end vehicles tailored to meet the demands of a luxury clientele. The company's core offerings include the GMC Yukon, the Mercedes-Maybach S-Class, and the Range Rover Long Wheelbase 4x4, which are available exclusively to members. These vehicles serve a dual purpose of facilitating intercity transfers and city commutes while ensuring a comfortable and refined travel experience. The service operates in key international markets, including Paris and Dubai, catering primarily to high-net-worth individuals and corporate clients seeking reliable and sophisticated transportation solutions. By leveraging a membership model, Wheely enhances the exclusivity of its services, aligning with the expectations of its affluent customer base.Wheely generates revenue through a membership-based model that supports its premium chauffeur services. In 2022, the company reported revenue of USD 30.69 mn, with an EBITDA of USD -3.67 mn. Clients engage with the company through subscription plans that grant access to a fleet of luxury vehicles for various travel needs, be it for business meetings or leisure activities. The transaction structure primarily revolves around direct-to-consumer interactions, where members book rides via the platform, benefiting from a seamless payment process. Flagship offerings, such as the Mercedes-Maybach S-Class and Range Rover Long Wheelbase, contribute significantly to attracting high-end clientele, thus bolstering the overall revenue stream. Pricing plans reflect the exclusive nature of the service, ensuring that clients receive a high level of service that justifies their investment in Wheely's transportation solutions.Wheely plans to utilize recent funding to enhance its offerings through the development of new services and the potential introduction of additional vehicle models aimed at expanding its luxury fleet. The company is targeting growth in new geographic markets to further its presence, particularly focusing on expanding in regions such as Asia and North America by the end of 2025. The recent venture funding from Kinled Holding will support these strategic initiatives, enabling Wheely to strengthen its market position and enhance its customer service capabilities.

## Funding rounds

- Series B, Jun 28, 2019, $15M — Concentric

## Investors

- Concentric (https://capitalatlas.ai/funds/concentric) — Series B