# WheelsOn

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wheelson

- Industry: Transportation Services
- Headquarters: Abu Dhabi, United Arab Emirates
- Website: www.wheelson.io/
- Total disclosed funding: $8.7M
- Latest round: Series A (Sep 2, 2025)
- Investors on record: 1

## About

Founded in 2024 and headquartered in Abu Dhabi, United Arab Emirates, WheelsOn focuses on providing advanced technological solutions. In September 2025, WheelsOn raised USD 8.7 million in Series A funding led by Shift Ventures. The round was part of a larger USD 12.7 million Series A and debt round. The funding values at approximately USD 30 million post-money.

WheelsOn specializes in innovative solutions that address specific needs across industries including healthcare, finance, and retail. Their core offerings comprise advanced software and hardware designed to enhance operational efficiency and improve user experience. The company serves a diverse clientele from small businesses to large enterprises, emphasizing user-centric design to effectively address real-world problems. Its products have established a strong presence in North America, Europe, and select regions in Asia, gaining recognition for performance and reliability.

The revenue model for WheelsOn combines subscription-based plans and direct sales. Clients engage through annual subscriptions for software tools and one-time purchases for hardware. Tiered subscription plans cater to varying service levels, enabling scalability according to client needs. This structure fosters long-term customer relationships while creating a predictable revenue stream. The pricing reflects the value of their flagship offerings, supported by partnerships with key distributors and retailers that enhance market reach.

The organization plans to use the September 2025 funding to expand its fleet, accelerate product development, and expand its market presence.

## Funding rounds

- Series A, Sep 2, 2025, $8.7M — SHIFT Invest

## Investors

- SHIFT Invest (https://capitalatlas.ai/funds/shift-invest) — Series A