# Whatnot

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/whatnot

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.whatnot.com
- Total disclosed funding: $1.5B
- Latest round: Series G (Aug 5, 2026)
- Investors on record: 25

## About

Whatnot, Inc. is a live shopping marketplace based in the US, specializing in collectibles and vintage items. The platform allows users to engage in real-time auctions, enhancing the buyer-seller interaction and experience. 

Founded in 2019, Whatnot, Inc. operates as a live shopping marketplace where users can buy and sell various unique products. The company is headquartered in the United States. Co-founded by Grant LaFontaine and Logan Head. In August 2026, Whatnot, Inc. raised USD 545 million in series G funding co-led by ICONIQ Capital, Lightspeed Venture Partners, and Avra, with participation from Alphabet, DST Global, CapitalG, Sequoia, Bond, Greycroft, Andreessen Horowitz, Y Combinator, Alkeon Capital Management, Kleiner Perkins, Wellington Management, Robinhood Ventures, Section 32, Durable Capital Partners, and Standard Capital.

Whatnot operates as a live shopping marketplace designed for buyers and sellers of collectibles, vintage items, and unique merchandise. Users participate in real-time auctions, where sellers showcase their products while buyers engage through bidding, enhancing user interaction and satisfaction. The company's platform primarily attracts collectors, hobbyists, and casual shoppers in the United States while expanding its reach internationally. Whatnot generates revenue through transaction fees applied to sales made on its platform. When an item is sold at auction, the company retains a percentage of the final sale price as commission, incentivizing sellers to use the platform without upfront costs. Additionally, Whatnot collaborates with various brands and retailers to diversify its product offerings, providing sellers with a broad audience. Pricing plans may vary based on seller engagement and product types, including services that highlight trending items. The company plans to use the August 2026 funding to improve seller tools, expand the use of AI in the selling experience, help sellers reach more buyers, and enter new markets.

## Funding rounds

- Series G, Aug 5, 2026, $547M — Kleiner Perkins, Lightspeed Venture Partners, Sequoia, Greycroft, Wellington Management, Andreessen Horowitz, Alkeon Capital Management, Alphabet, DST Global, Y Combinator, ICONIQ Capital, CapitalG, Section 32, Bond, Durable Capital Partners, Avra, Standard Capital, Robinhood Ventures
- Series F, Oct 15, 2025, $225M — Lightspeed Venture Partners, Hong Shan, Greycroft, Andreessen Horowitz, Alkeon Capital Management, DST Global, Y Combinator, CapitalG, Liquid 2 Ventures, Bond, Avra
- Series E, Dec 24, 2024, $262M — Lightspeed Venture Partners, Greycroft, Andreessen Horowitz, DST Global, Y Combinator, CapitalG, Bond, Durable Capital Partners, Avra
- Series D, Jul 8, 2022, $260M — Andreessen Horowitz, DST Global, Y Combinator, CapitalG, Bond
- Series C, Aug 31, 2021, $141M — Andreessen Horowitz, Y Combinator, CapitalG
- Series B, May 10, 2021, $47M — Andreessen Horowitz, Y Combinator, CapitalG, Animal Capital
- Series A, Jan 28, 2021, $26M — Andreessen Horowitz, Y Combinator, Wonder Ventures, Operator Partners, Scribble Ventures
- Seed, Dec 17, 2020, $4M — Y Combinator, Wonder Ventures, Liquid 2 Ventures, Twenty Two Ventures, Operator Partners, Scribble Ventures

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series A, Series B, Series C, Series D, Series E, Series F, Series G
- Wonder Ventures (https://capitalatlas.ai/funds/wonder-ventures) — Seed, Series A
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed, Series F
- Twenty Two Ventures (https://capitalatlas.ai/funds/twenty-two-ventures) — Seed
- Operator Partners — Seed, Series A
- Scribble Ventures (https://capitalatlas.ai/funds/scribble-ventures) — Seed, Series A
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A, Series B, Series C, Series D, Series E, Series F, Series G
- CapitalG (https://capitalatlas.ai/funds/capitalg) — Series B, Series C, Series D, Series E, Series F, Series G
- Animal Capital (https://capitalatlas.ai/funds/animal-capital) — Series B
- DST Global (https://capitalatlas.ai/funds/dst-global) — Series D, Series E, Series F, Series G
- Bond (https://capitalatlas.ai/funds/bond) — Series D, Series E, Series F, Series G
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series E, Series F, Series G
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series E, Series F, Series G
- Durable Capital Partners — Series E, Series G
- Avra (https://capitalatlas.ai/funds/avra) — Series E, Series F, Series G
- Hong Shan — Series F
- Alkeon Capital Management (https://capitalatlas.ai/funds/alkeon-capital-management) — Series F, Series G
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series G
- Sequoia (https://capitalatlas.ai/funds/sequoia) — Series G
- Wellington Management (https://capitalatlas.ai/funds/wellington-management) — Series G
- Alphabet — Series G
- ICONIQ Capital (https://capitalatlas.ai/funds/iconiq-capital) — Series G
- Section 32 (https://capitalatlas.ai/funds/section-32) — Series G
- Standard Capital (https://capitalatlas.ai/funds/standard-capital) — Series G
- Robinhood Ventures (https://capitalatlas.ai/funds/robinhood-ventures) — Series G