# Whatfix Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/whatfix-private

- Industry: Software
- Headquarters: Bengaluru, India
- Website: www.whatfix.com
- Total disclosed funding: $263M
- Latest round: Series E (Sep 15, 2024)
- Investors on record: 11

## About

Founded in 2013 by Khadim Batti (CEO) and Vara Kumar Namburu, and based in Karnataka, India, Whatfix Private Limited, formerly known as Quicko TechnoSoft Labs Private Limited provides a suite of digital adoption tools, including its Digital Adoption Platform (DAP), which delivers in-app guidance and contextual support to users of web, desktop, and mobile applications. In September 2024, Whatfix Private Limited raised USD 125 million in Series E funding co-led by Warburg Pincus and SB Investment Advisers. Whatfix operates globally with offices in the US, UK, Germany, Australia, Singapore, and India. The firm offers Product Analytics for tracking user engagement and Mirror, an interactive sandbox environment for software training. These products support use cases like digital transformation, change management, remote training, and user onboarding. The platform helps organizations across industries, including banking and life sciences, to improve employee productivity, increase software adoption, and manage enterprise changes. Whatfix offers three pricing tiers: Standard, Premium, and Enterprise. The company intends to use the September 2024 funding to enhance technology, expand globally, and drive product innovation.

## Funding rounds

- Series E, Sep 15, 2024, $125M — Warburg Pincus, SB Investment Advisers
- Series D, Jun 8, 2021, $89M — Hong Shan, Eight Roads Ventures, F-Prime Capital, Dragoneer Investment Group, Cisco Investments, SB Investment Advisers
- Series C, Feb 12, 2020, $32M — Hong Shan, Eight Roads Ventures, F-Prime Capital, Cisco Investments
- Series B, Mar 6, 2019, $13M — Helion Venture Partners, Eight Roads Ventures, F-Prime Capital, Cisco Investments, Stellaris Venture Partners
- Series A, Apr 13, 2017, $3.6M — Helion Venture Partners, Powerhouse Ventures, Stellaris Venture Partners
- Seed, Feb 27, 2015, $0.9M — Helion Venture Partners, Powerhouse Ventures, GSF India

## Investors

- Helion Venture Partners (https://capitalatlas.ai/funds/helion-venture-partners) — Seed, Series A, Series B
- Powerhouse Ventures — Seed, Series A
- GSF India (https://capitalatlas.ai/funds/gsf-india) — Seed
- Stellaris Venture Partners (https://capitalatlas.ai/funds/stellaris-venture-partners) — Series A, Series B
- Eight Roads Ventures (https://capitalatlas.ai/funds/eight-roads-ventures) — Series B, Series C, Series D
- F-Prime Capital (https://capitalatlas.ai/funds/f-prime-capital) — Series B, Series C, Series D
- Cisco Investments (https://capitalatlas.ai/funds/cisco-investments) — Series B, Series C, Series D
- Hong Shan — Series C, Series D
- Dragoneer Investment Group (https://capitalatlas.ai/funds/dragoneer-investment-group) — Series D
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series D, Series E
- Warburg Pincus (https://capitalatlas.ai/funds/warburg-pincus) — Series E