# What They Like

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/what-they-like

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.whattheyplay.com
- Total disclosed funding: $1M
- Latest round: Series A (Aug 29, 2007)
- Investors on record: 1

## About

What They Like Inc. is a company focused on delivering tailored gaming experiences through its innovative platform, engaging users with personalized content and insights across various entertainment mediums.Founded in 2007 and headquartered in San Francisco, US, What They Like Inc. operates in the gaming industry, providing unique insights and tailored content for users. The company has undergone no major pivots and does not have any known subsidiaries. What They Like Inc. raised USD 990K in Series A funding from Marin Venture Capital on August 29, 2007, marking their initial funding milestone.What They Like Inc. specializes in providing tailored gaming content and insights, including personalized game recommendations and user-generated reviews. They cater to a diverse audience, including avid gamers and entertainment fans, leveraging their platform to enhance user engagement and satisfaction.The company generates revenue through a combination of advertising, affiliate partnerships, and merchandise sales. Their financial model supports interactions with consumers and partnerships with industry players, establishing a multi-faceted income structure while diversifying their revenue streams.What They Like Inc. plans to launch new tailored products designed to enhance user engagement in the gaming sector, with anticipated releases in the coming months. The company aims to expand into the European and Asian markets by the end of 2024, utilizing the recently raised USD 990K from their Series A funding to support these growth initiatives.

## Funding rounds

- Series A, Aug 29, 2007, $1M — Marin Venture Capital

## Investors

- Marin Venture Capital (https://capitalatlas.ai/funds/marin-venture-capital) — Series A