# What's On India

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/what-s-on-india

- Industry: Media
- Headquarters: Mumbai, India
- Website: www.whatsonindia.com
- Total disclosed funding: $8.9M
- Latest round: Series B (Nov 1, 2011)
- Investors on record: 3

## About

What's On India is a digital platform that provides comprehensive entertainment and lifestyle content, enabling users to discover and engage with local events, shows, and activities.Founded in 2006 and headquartered in Mumbai, India, What's On India is dedicated to connecting audiences with entertainment options through its engaging digital platform. The company has undergone strategic developments since its inception and has received substantial investment, including a Series B funding round of INR 247.48 million in November 2011 from Intel Capital, Nexus Venture Partners, and Sequoia Capital. The total amount raised to date is INR 247.48 million, with its current valuation at INR 923.53 million.What's On India specializes in offering a platform that curates and presents local entertainment content, helping users discover events, shows, and activities in their area. The platform supports various sectors by providing tailored solutions for both users and businesses, enhancing visibility for event organizers while delivering valuable information to the audience. The service is marketed across North America, Europe, and parts of Asia, catering to a diverse clientele that includes both small businesses and large corporations.In 2023, What's On India reported a revenue of INR 19,785,046.90, with an EBITDA of INR 5,258,070.30. The company's revenue model primarily revolves around subscription services and B2B partnerships, ensuring steady cash flow and long-term relationships with clients.What's On India aims to enhance its service offerings by developing new features for its platform, with plans to introduce these enhancements by 2024. The company is also targeting expansion into additional markets in Asia and Europe by late 2024, leveraging the recent Series B funding of INR 247.48 million to support these growth initiatives. This funding will enable the company to innovate and expand its reach in the digital entertainment sphere.

## Funding rounds

- Series B, Nov 1, 2011, $5M — Hong Shan, Intel Capital, Nexus Venture Partners
- Series A, Dec 7, 2010, $1.4M — Hong Shan, Nexus Venture Partners
- Series A, May 31, 2010, $2.5M — Hong Shan, Nexus Venture Partners

## Investors

- Hong Shan — Series A, Series B
- Nexus Venture Partners (https://capitalatlas.ai/funds/nexus-venture-partners) — Series A, Series B
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series B