# WellWell

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wellwell

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.drinkwellwell.com
- Total disclosed funding: $3.9M
- Latest round: Series A (Nov 12, 2019)
- Investors on record: 1

## About

WellWell LLC focuses on creating plant-based functional beverages that promote health benefits through natural ingredients, catering to health-conscious consumers and athletes seeking functional nutrition.Founded in 2015, WellWell LLC is based in New York, US, and specializes in plant-based beverages designed to enhance health and wellness. The company raised USD 3.9 mn in Series A funding led by Sweat Equities in November 2019, marking its first significant investment round. Sagan Schultz serves as both the founder and CEO of the company, aiming to build a unique market presence in functional nutrition with their innovative products.WellWell specializes in plant-based functional beverages designed to deliver specific health benefits through natural ingredients. Their product line includes protein-rich drinks like Coconut Chai and Dark Cacao, hydration options such as Watermelon + Tart Cherry and Lemon + Lime, and wellness-focused beverages like Wake (featuring a blend of adaptogenic ingredients) and Dream (containing calming herbs). Each product aims to address distinct use cases, such as providing post-workout recovery, enhancing hydration, or promoting relaxation before sleep. WellWell markets its products primarily to health-conscious consumers, athletes, and individuals seeking functional nutrition, with offerings available in markets including the United States and select international regions.WellWell operates on a direct-to-consumer sales model as well as through partnerships with retailers and wholesalers, ensuring broad accessibility for its product range. Revenue is generated from the sale of individual beverage servings, which are priced to reflect their premium, health-oriented positioning. The company’s flagship products, such as the protein drinks and functional beverages, are marketed for their clean ingredient profiles and potential health benefits, catering to a growing consumer base that prioritizes wellness. Transactions typically occur through both online platforms and physical retail locations, enhancing reach and customer engagement within the health and wellness market.With the recent Series A funding of USD 3.9 mn, WellWell LLC plans to develop and launch new functional beverage products, although specific release dates have yet to be disclosed. The company aims to expand its market presence not only in the United States but also in select international regions by the end of 2022. The funding will support product development and strategic marketing initiatives to enhance brand visibility and consumer reach.

## Funding rounds

- Series A, Nov 12, 2019, $3.9M — Sweat Equities

## Investors

- Sweat Equities (https://capitalatlas.ai/funds/sweat-equities) — Series A