# Wellory

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wellory

- Industry: Healthcare IT
- Headquarters: New York, US
- Website: www.wellory.com
- Total disclosed funding: $3M
- Latest round: Seed (Dec 2, 2020)
- Investors on record: 4

## About

Wellory Inc. is a US-based healthcare company that specializes in personalized nutrition and wellness solutions, utilizing a digital platform to connect users with certified nutritionists for tailored health plans.Wellory Inc. was founded in 2019 and is headquartered in New York, US. The company focuses on delivering personalized nutrition services and has engaged in three funding rounds to date. Most recently, Wellory raised USD 3.00 mn in a Seed round led by Story Ventures, with participation from Ground Up Ventures, Harlem Capital Partners, and Ride Ventures. On November 28, 2023, Wellory was acquired by Surely Health, Inc., which seeks to expand its provider network in personalized nutrition care.Wellory is renowned for its innovative approach to personalized nutrition and wellness solutions. The company's core product offering is a comprehensive digital platform that connects users with certified nutritionists and wellness coaches, facilitating tailored dietary and lifestyle plans aimed at improving overall health outcomes. This platform is designed to address common health challenges such as weight management, dietary restrictions, and nutrition education, allowing users to engage in meaningful one-on-one consultations and receive customized meal planning. Wellory serves a diverse customer base that includes individuals seeking to enhance their well-being, as well as corporate clients interested in employee wellness programs. The company predominantly operates in major metropolitan markets across the United States, focusing on urban areas where health and wellness trends are prevalent.Wellory generates revenue primarily through subscription-based services that allow clients to access various wellness plans and one-on-one nutritionist consultations. The typical transaction structure involves users selecting a subscription tier that grants them different levels of service, such as weekly check-ins, customized meal planning, and ongoing support from nutrition professionals. This subscription model fosters long-term relationships with clients, encouraging continuous engagement with the platform. Pricing plans vary according to the features included, with flagship services designed to provide comprehensive health assessments and personalized coaching. Wellory's emphasis on premium services positions it to cater to both individual consumers and businesses looking to enhance employee health and productivity through targeted wellness initiatives.Looking ahead, Wellory plans to leverage its recent acquisition by Surely Health, Inc. to broaden its service offerings and provider network. The company aims to enhance its digital platform with new features designed to improve user engagement and health outcomes. Plans for geographic expansion are in progress, targeting new major metropolitan areas across the United States by the end of 2024. The funding raised through the Seed round will be utilized to support these growth initiatives, reinforcing Wellory's commitment to providing personalized nutrition care to a wider audience.

## Funding rounds

- Seed, Dec 2, 2020, $3M — Ride Ventures, Story Ventures, Harlem Capital Partners, Ground Up Ventures

## Investors

- Ride Ventures — Seed
- Story Ventures (https://capitalatlas.ai/funds/story-ventures) — Seed
- Harlem Capital Partners (https://capitalatlas.ai/funds/harlem-capital-partners) — Seed
- Ground Up Ventures — Seed