# Well Principled

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/well-principled

- Industry: Software
- Headquarters: St. Louis, US
- Website: www.wellprincipled.com
- Total disclosed funding: $1.6M
- Latest round: Seed (Aug 30, 2019)
- Investors on record: 3

## About

Well Principled Corp. is an innovative technology firm specializing in advanced artificial intelligence solutions that enhance cognitive capabilities in machine learning. Their focus is on delivering unique insights utilizing neuroscience.Founded in 2018 and headquartered in St. Louis, US, Well Principled Corp. focuses on developing AI solutions. The company was established by Chris Shafer, Joe Wingbermuehle, and Ryan Richt, who have previous entrepreneurial experience. In August 2019, the firm raised USD 1.6 mn in Seed funding, which brings the total amount raised to USD 1.6 mn, with investments from Global Founders Capital, Soma Capital Management, and VentureSouq.Well Principled specializes in developing advanced artificial intelligence solutions that leverage insights from neuroscience to enhance cognitive capabilities in machine learning systems. Central to their offerings is the Abduction Coprocessor, a groundbreaking AI architecture designed to emulate the structured cognitive processes of the human neocortex. This technology enables the generation of causal world models and novel hypotheses, allowing businesses to navigate complex challenges with minimal training data. The firm caters to a diverse range of sectors, including electrochemistry, advanced materials science, endocrinology, human metabolism, and consumer market dynamics, serving clients that seek data-driven insights for informed decision-making. Well Principled markets its products primarily within North America, Europe, and Asia, focusing on industries that are poised to benefit from transformative AI applications.Well Principled generates revenue through a combination of subscription-based models and strategic partnerships with businesses across various sectors. Their clients typically engage in long-term agreements that allow for continuous access to their AI solutions, facilitating ongoing support and updates. Transactions are structured to accommodate both B2B engagements and direct partnerships, ensuring that clients receive tailored services that align with their specific needs. The firm’s flagship product, the Abduction Coprocessor, serves as the cornerstone for these transactions, providing clients with sophisticated AI capabilities that enhance operational efficiency and innovation. Well Principled's revenue generation strategy reflects a commitment to delivering high-value solutions that empower organizations to achieve superior outcomes in their respective fields.In August 2019, Well Principled Corp. raised USD 1.6 mn in Seed funding, which will support their initiatives for future growth. The company is designing new products that will enhance their AI offerings, though specific release dates are not disclosed. They plan to expand into European and Asian markets with targeted efforts to solidify their presence by 2023, capitalizing on insights gained from recent funding to bolster their market outreach.

## Funding rounds

- Seed, Aug 30, 2019, $1.6M — Global Founders Capital, Soma Capital Management, VentureSouq

## Investors

- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- VentureSouq (https://capitalatlas.ai/funds/venturesouq) — Seed