# Welcome Commerce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/welcome-commerce

- Industry: Internet
- Headquarters: Austin, US
- Website: www.welcomecommerce.com
- Total disclosed funding: $18M
- Latest round: Series B (Aug 13, 2015)
- Investors on record: 7

## About

Welcome Commerce, Inc. specializes in providing sophisticated e-commerce solutions that simplify online retailing for businesses of various sizes, enhancing customer engagement through innovative technology and services.Welcome Commerce, Inc. is focused on creating e-commerce solutions that assist businesses in managing their online sales effectively. In November 2018, the company was acquired by Salsify, Inc., a step that reflects its strategic growth in the digital commerce sector. Welcome Commerce is headquartered in Austin, US, where it operates and continues to innovate in the e-commerce landscape. The founder's specific history and prior ventures are not documented publicly, but the company's trajectory indicates a strong commitment to enhancing online retailing capabilities. The company has successfully completed a total of 7 deals, culminating in the most recent deal on November 8, 2018, with a total amount raised of USD 2.740 mn in its latest funding round.Welcome Commerce, Inc. offers a range of e-commerce solutions designed to empower businesses in managing their online sales effectively. Their product suite includes comprehensive tools for inventory management, customer relationship management, and analytics, all aimed at optimizing the online retail experience. These solutions cater to businesses across various sectors, providing the necessary functionalities to streamline operations, engage customers, and enhance overall sales performance.Welcome Commerce primarily generates revenue through its subscription-based model, offering tiered plans that accommodate different customer requirements and business scales. Clients subscribe to various packages to access essential tools for sales management, customer service, and other functionalities. These plans typically involve annual or monthly billing cycles, allowing flexibility for businesses as they scale their operations. The firm positions itself within the e-commerce industry, facilitating transaction capabilities that enable businesses to efficiently establish and manage their online presence.In the wake of the acquisition by Salsify, Inc. in November 2018, Welcome Commerce plans to leverage its resources to enhance its product offerings and expand into new markets. The integration aims to drive innovation in its existing services and potentially develop new products tailored to the evolving needs of online retailers. Future growth initiatives will focus on enhancing technological capabilities and entry into new geographical markets, though specific regions and timelines are yet to be disclosed. Recent funding will be utilized to support these strategic advancements and strengthen the company's market position.

## Funding rounds

- Series B, Aug 13, 2015, $11M — FirstMark Capital, Mack Capital, Costanoa Ventures
- Series A, Apr 8, 2014, $4.8M — FirstMark Capital, Mack Capital
- Seed, Jan 6, 2012, $2M — FirstMark Capital, SV Angel, Lerer Hippeau Ventures, BoxGroup
- Seed, Jul 15, 2011, $0M — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- FirstMark Capital (https://capitalatlas.ai/funds/firstmark-capital) — Seed, Series A, Series B
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- Lerer Hippeau Ventures — Seed
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed
- Mack Capital — Series A, Series B
- Costanoa Ventures (https://capitalatlas.ai/funds/costanoa-ventures) — Series B