# Wehuddling

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wehuddling

- Industry: Internet
- Headquarters: Seoul, South Korea
- Website: www.delight.weeat.kr
- Total disclosed funding: $10M
- Latest round: Series A (Mar 21, 2022)
- Investors on record: 10

## About

Based in South Korea, Wehuddling specializes in providing convenient ready-to-eat meal solutions that prioritize both quality and nutrition for busy consumers.Wehuddling is a food technology company founded in 2017 in Seoul, South Korea, focusing on innovative meal solutions. The company has executed 5 deals, with its most recent funding round being a Series A in March 2022, which raised KRW 9 billion from investors including Kyobo Life Insurance and NH Bank. The CEO, Sangki Bae, leads the company as it continues to expand its operations in the food sector.The company specializes in innovative food solutions, particularly offering a diverse range of ready-to-eat meals aimed at busy consumers who value convenience without sacrificing quality. Their products, featuring gourmet meal options made from fresh, locally sourced ingredients, are designed for quick preparation and consumption. These meals are marketed to urban consumers in the United States and select European regions, appealing to health-conscious individuals, professionals, and families. Additionally, Wehuddling provides meal solutions for corporate clients, enhancing employee dining experiences.Wehuddling generates revenue through a multi-channel distribution model that includes direct-to-consumer sales and partnerships with various retailers. Clients can purchase meals through subscription services designed to meet individual dietary preferences. The pricing structure consists of tiered plans for both single purchases and bulk orders, ensuring accessibility for a wide consumer demographic. The transaction process involves online ordering, with prompt fulfillment and delivery. The company's revenue is reinforced by collaborations with institutional clients, such as corporate cafeterias, which contribute to a steady income stream from bulk orders.In March 2022, Wehuddling raised KRW 9 billion in Series A funding to support its expansion efforts throughout Seoul and enhance its delivery and logistics infrastructure. The company plans to launch new product lines that cater to evolving consumer tastes while simultaneously pursuing growth in additional markets. Specific geographic regions targeted for expansion have yet to be detailed, but the recent funding will be strategically utilized to accelerate phase growth initiatives and improve overall service delivery.

## Funding rounds

- Series A, Mar 21, 2022, $7.3M — Kyobo Life Insurance, NH Bank, Kyobo Securities, UTC Investment, SJ Investment Partners, NAU IB Capital
- Series A, Sep 7, 2021, $2.6M — TransLink Capital, Magna Investment, Merry Year Social Company, Korea Credit Guarantee Fund
- Seed, Jun 1, 2018 — Merry Year Social Company

## Investors

- Merry Year Social Company (https://capitalatlas.ai/funds/merry-year-social-company) — Seed, Series A
- TransLink Capital (https://capitalatlas.ai/funds/translink-capital) — Series A
- Magna Investment (https://capitalatlas.ai/funds/magna-investment) — Series A
- Korea Credit Guarantee Fund — Series A
- Kyobo Life Insurance — Series A
- NH Bank — Series A
- Kyobo Securities (https://capitalatlas.ai/funds/kyobo-securities) — Series A
- UTC Investment (https://capitalatlas.ai/funds/utc-investment) — Series A
- SJ Investment Partners (https://capitalatlas.ai/funds/sj-investment-partners) — Series A
- NAU IB Capital (https://capitalatlas.ai/funds/nau-ib-capital) — Series A