# WEFABRIK

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wefabrik

- Industry: Retail
- Headquarters: Osaka, Japan
- Website: www.wefabrik.jp
- Total disclosed funding: $0.2M
- Latest round: Seed (Dec 7, 2016)
- Investors on record: 2

## About

Based in Japan, WEFABRIK Inc. specializes in sustainable fashion by operating an online outlet mall that connects environmentally conscious consumers with brands, offering discounts of up to 98% on various fashion products.WEFABRIK Inc. was founded in 2015 and is headquartered in Osaka, Japan. The company operates primarily through its SMASELL platform, which promotes sustainable fashion and reduces waste in the industry. The company has conducted seven deals, with its most recent funding round occurring on November 29, 2022. This round raised JPY 750 million from investors including Excellent One, Hamee Corp., Mobile Internet Capital, and Shizuoka Capital. The founder's specific background is not detailed, but the company is focused on driving sustainability in fashion.WEFABRIK, Inc. operates the SMASELL platform, a sustainable online outlet mall offering fashion products from various brands at discounts of up to 98%. It serves as a co-creation matching platform that reduces fashion waste by connecting companies with environmentally conscious consumers. Additionally, the company is developing the SMASELL Sustainable Commune in Osaka, set to open in summer 2024, which will feature a range of sustainable products and an experiential space for customers.Revenue for WEFABRIK, Inc. is generated through direct-to-consumer sales on the SMASELL platform. The platform operates on a B2C model where consumers purchase discounted fashion items directly. Revenue is bolstered by partnerships with brands like yoshiokubo, which collaborate on upcycling projects. The sales model is designed to attract price-sensitive consumers while promoting sustainability through high-volume sales of discounted products.In November 2022, WEFABRIK Inc. raised JPY 750 million in a funding round intended to support the expansion of application development and services. The company plans to launch new products and enhance its platform offerings while expanding into additional markets across Asia. Specific timelines for these expansions have not been detailed, but the focus remains on promoting sustainability and reducing fashion waste.

## Funding rounds

- Seed, Dec 7, 2016, $0.2M — Nippon Venture Capital, ANOBAKA

## Investors

- Nippon Venture Capital (https://capitalatlas.ai/funds/nippon-venture-capital) — Seed
- ANOBAKA (https://capitalatlas.ai/funds/anobaka) — Seed