# Weezmo Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/weezmo-technologies

- Industry: Software
- Headquarters: Haifa, Israel
- Website: www.weezmo.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Sep 1, 2018)
- Investors on record: 1

## About

Weezmo Technologies Ltd., based in Israel, specializes in marketing solutions that enhance customer engagement by bridging the gap between online and offline interactions. Their innovative platform caters to diverse business needs.Weezmo Technologies Ltd. is a marketing technology company that focuses on connecting retailers with customers through a variety of marketing solutions. Founded in 2014 in Haifa, Israel by CEO Shai Raiten, the company has completed three deals. Most recently, on July 14, 2021, Weezmo was acquired by NAYAX Ltd., a portfolio company of Nuvei Corporation, for undisclosed financial terms. The total amount raised by Weezmo is USD 1.50 mn from its Seed funding round led by LETA Capital.Weezmo provides a comprehensive suite of marketing solutions designed to bridge the gap between online and offline customer interactions. Their core offerings include email marketing, SMS marketing, customer segmentation, analytics and reporting, digital receipts, and landing page management. The platform enables retailers to connect with over 400 point-of-sale systems in as little as seven minutes via a single API. This integration allows businesses to create post-purchase engagement and effectively identify customers through digital receipts or connections to existing CRM, CDP, or loyalty programs. Weezmo serves a diverse clientele, including global brands across North America and Europe, offering tailored solutions for both SMBs and enterprise clients.Weezmo generates revenue primarily through subscription-based models, providing access to its suite of marketing tools and integration services. Clients engage in transactions by subscribing to various services tailored to their marketing needs, which may include features such as audience building and performance analytics. The company establishes partnerships with retailers and wholesalers, enabling them to leverage Weezmo’s solutions to enhance their marketing capabilities and customer engagement. Specific pricing plans and costs associated with individual products are structured to accommodate different business sizes and requirements, further optimizing clients' marketing budgets and ensuring a robust return on investment. Notably, Weezmo’s flagship offerings include their Audience Builder and Offline Measurements features, which have proven critical in maximizing clients' marketing efficacy.In July 2021, Weezmo Technologies Ltd. was acquired by NAYAX Ltd., which intends to integrate Weezmo’s marketing efforts with physical purchases at points of sale. The company aims to enhance its product offerings and expand its reach into new markets, potentially focusing on regions where NAYAX has a strong presence. The recent acquisition funding will facilitate these initiatives, allowing for the development of new products that align with NAYAX's strategic goals.

## Funding rounds

- Seed, Sep 1, 2018, $1.5M — LETA Capital

## Investors

- LETA Capital (https://capitalatlas.ai/funds/leta-capital) — Seed