# Weex

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/weex

- Industry: Telecoms
- Headquarters: Mexico City, Mexico
- Website: www.weex.mx
- Latest round: Series A (Mar 3, 2016)
- Investors on record: 1

## About

Founded in 2016, Weex is a mobile telecommunications company based in Mexico City, delivering flexible and affordable mobile plans to consumers across Mexico, utilizing a reliable 4G LTE network.Weex specializes in mobile telecommunications services in Mexico, established in 2016 with its headquarters in Mexico City. The company's founder has not been disclosed, and it operates independently without known parent or subsidiary relationships. Although specific pivots in strategy have not been mentioned, Weex completed a total of 3 deals by August 2019, marking its ongoing growth in the telecommunications sector.Weex provides mobile telecommunications services primarily in Mexico, leveraging one of the country's largest and most reliable 4G LTE networks. The company’s core offerings include flexible mobile plans designed to meet varying user needs, such as unlimited calls, messaging, and data packages tailored for popular applications like WhatsApp, Facebook, Instagram, and TikTok. Their plans range from short-term options, like a 7-day package with 1000 MB of free data, to longer-term solutions that include larger data allowances and additional features, such as a 3000 MB refill specifically for Facebook. Weex’s customer base consists mainly of individual consumers seeking affordable mobile connectivity with straightforward, no-contract options, allowing users to recharge at over 60,000 locations nationwide, including convenience stores like OXXO and 7Eleven.Weex generates revenue through a direct-to-consumer model, offering subscription-based mobile plans that cater to a broad spectrum of users. Customers can choose from multiple pricing tiers, with the most notable plans priced at USD 49 for a week of service, USD 98 for 30 days with enhanced features, and USD 129, which includes significant data allowances and app refills. These offerings position Weex competitively in the market, appealing to budget-conscious consumers who prioritize flexibility and accessibility. The company’s revenue structure is primarily based on these subscription plans, complemented by one-time payments for additional data packages and app-specific refills, establishing a predictable income stream derived from ongoing customer subscriptions and transaction-based services.Weex aims to enhance its market presence by developing new mobile plans that are set to launch in the upcoming quarter of 2024, explicitly designed for heavier data users and featuring more app-specific options. Additionally, the company is targeting expansion into Central American markets by late 2025, focusing on providing affordable mobile connectivity in regions where such services are underserved. The recent acquisition of Truu Innovation, Sapi De CV by Yonder Media Mobile Inc. in August 2019 has positioned Weex strategically to leverage additional resources for these initiatives, allowing for improved service offerings and increased market penetration.

## Funding rounds

- Series A, Mar 3, 2016 — Hi Ventures

## Investors

- Hi Ventures (https://capitalatlas.ai/funds/hi-ventures) — Series A