# Weddington Way

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/weddington-way

- Industry: Retail
- Headquarters: San Francisco, US
- Website: www.weddingtonway.com
- Total disclosed funding: $12M
- Latest round: Series A (Aug 11, 2014)
- Investors on record: 5

## About

Weddington Way, Inc. is a digital platform specializing in bridal party attire, providing a streamlined shopping experience for brides and their parties to select dresses and accessories for special events.Founded in 2011, Weddington Way, Inc. operates as an online retailer focused on bridal party dresses and accessories. In December 2016, the company was acquired by Gap Inc., enhancing its market reach. The firm is headquartered in San Francisco, US and has carried out 4 funding deals, notably raising USD 9.00 mn in a SERIES A round led by Javelin Venture Partners, with participation from other investors such as Battery Ventures and Felicis Ventures.Weddington Way specializes in offering an extensive collection of bridal party apparel, including bridesmaid dresses, flower girl dresses, and accessories. The platform allows brides to curate collections for their parties while promoting a collaborative shopping experience. The brand serves a diverse clientele looking for fashionable and cohesive styles for weddings and other formal events, primarily targeting markets in North America and select areas in Europe.Weddington Way generates revenue through direct online sales to consumers and partnerships with retailers. The company’s pricing strategy is designed to cater to various customer segments, providing competitively priced options that reflect the quality and design needed for special occasions like weddings. It focuses on ensuring accessibility to a range of styles and price points to meet the demands of a broad audience.Moving forward, Weddington Way plans to expand its product line, with new dress styles and accessories scheduled for release in 2023. The company aims to explore entry into international markets, particularly in Europe and Asia, by the end of 2024. The funding raised in the SERIES A round will be utilized to enhance its product offerings and support marketing efforts in these new regions, further solidifying its presence in the bridal apparel market.

## Funding rounds

- Series A, Aug 11, 2014, $9M — Battery Ventures, Trinity Ventures, Javelin Venture Partners, Felicis Ventures
- Seed, Aug 2, 2013 — Battery Ventures, Trinity Ventures, Peterson Partners, Felicis Ventures
- Seed, Aug 1, 2011, $2.5M — Battery Ventures, Trinity Ventures, Peterson Partners, Felicis Ventures

## Investors

- Battery Ventures (https://capitalatlas.ai/funds/battery-ventures) — Seed, Series A
- Trinity Ventures (https://capitalatlas.ai/funds/trinity-ventures) — Seed, Series A
- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Seed
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Seed, Series A
- Javelin Venture Partners (https://capitalatlas.ai/funds/javelin-venture-partners) — Series A