# Webtrekk

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/webtrekk

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.webtrekk.com
- Total disclosed funding: $34M
- Latest round: Series C (Jun 10, 2014)
- Investors on record: 1

## About

Webtrekk GmbH is a Berlin-based analytics and marketing solutions provider that enhances customer engagement through data-driven insights and marketing automation.Founded in 2004 in Berlin, Germany, Webtrekk GmbH specializes in analytics and marketing technology solutions. The company underwent a significant transition when it became a subsidiary of Mapp Digital US, LLC after being acquired in June 2019. The latest funding round, Series C, raised EUR 25.00 mn from Deutsche Private Equity, bringing the total amount raised to EUR 25.00 mn.Webtrekk, now fully integrated with Mapp, specializes in providing comprehensive analytics and marketing solutions designed to enhance customer engagement and drive business growth. The company’s core offerings include advanced audience intelligence, conversion optimization tools, and personalized marketing automation systems. These products enable businesses to analyze customer behavior, optimize their marketing strategies, and deliver personalized content across various digital channels. Webtrekk primarily serves a diverse client base that includes e-commerce retailers, digital marketing agencies, and large corporations looking to improve their digital marketing effectiveness. The company operates in multiple geographical markets, notably across Europe and North America, catering to companies that require sophisticated data-driven marketing solutions.In 2019, Webtrekk generated revenue of EUR 14,380,561.40 with an EBITDA of EUR 442,892.10. The company utilizes a subscription-based model, offering clients access to its suite of analytics and marketing tools through annual contracts. Clients engage with Webtrekk’s flagship products, which include its analytics platform and marketing automation tools, through tiered pricing plans that accommodate their specific needs and budgets.Webtrekk plans to enhance its product offerings by developing new analytics and marketing tools, with future releases aimed at improving user experience and functionality. The company is targeting expansion into additional European markets and North America by leveraging its recent acquisition's resources and expertise. The recent Series C funding will be directed towards supporting these initiatives, including technology development and market entry efforts.

## Funding rounds

- Series C, Jun 10, 2014, $34M — Deutsche Private Equity

## Investors

- Deutsche Private Equity (https://capitalatlas.ai/funds/deutsche-private-equity) — Series C