# web care LBJ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/web-care-lbj

- Industry: Healthcare IT
- Headquarters: Hamburg, Germany
- Website: www.pflege.de
- Total disclosed funding: $1.6M
- Latest round: Series B (Jul 13, 2015)
- Investors on record: 5

## About

web care LBJ GmbH is a digital platform specializing in comprehensive care management solutions, assisting families and individuals in navigating the complexities of care in Germany.Founded in 2011 in Hamburg, Germany, web care LBJ GmbH operates as a care management portal that aids users in understanding and organizing care services. The company has not undergone significant pivots in its business strategy. It has received funding through various rounds, with the latest funding round occurring in January 2022, where EUR 4.000 mn was raised, led by Holtzbrinck Digital and supported by additional investors including Alstin Capital and KfW Banking Group. The company has been involved in 5 deals, with a total amount raised of EUR 4.000 mn and a current valuation of EUR 31.169 mn. Lars Kilchert serves as the CEO of the company.pflege.de operates as a comprehensive care portal offering an array of services aimed at helping individuals and families navigate care management in Germany. Its primary services include an interactive care degree calculator, resources for home modifications, and access to a network of care professionals. The platform collaborates with healthcare experts to produce content such as articles and interviews, enriching user engagement on care topics. The main clientele consists of families with elderly or disabled individuals seeking effective care management solutions.Revenue generation for pflege.de comes mainly from subscription-based models and partnerships with service providers. Users of the platform, including caregivers and families, access management solutions and consultative services, often leading to direct purchases of care-related products facilitated via the platform. Additionally, the company earns revenue through referrals to providers of essential services such as home adaptations and mobility aids. While specific pricing details are not disclosed, the business model is built on delivering tailored support and solutions for diverse client needs in the care sector.In January 2022, web care LBJ GmbH was acquired by Paul Hartmann AG, which may influence its future growth trajectory. As the company integrates into its parent's structure, it is expected to explore opportunities for product development targeting enhanced user engagement and care management efficiency. Specific upcoming products and market expansion plans have not been detailed, which indicates a focus on consolidating its current offerings and leveraging the resources of its new parent company to enhance growth in the care sector.

## Funding rounds

- Series B, Jul 13, 2015 — Holtzbrinck Digital
- Series A, Dec 19, 2013, $1.6M — KfW Banking Group, pd ventures, Hanse Ventures, Alstin Capital

## Investors

- KfW Banking Group — Series A
- pd ventures (https://capitalatlas.ai/funds/pd-ventures) — Series A
- Hanse Ventures (https://capitalatlas.ai/funds/hanse-ventures) — Series A
- Alstin Capital (https://capitalatlas.ai/funds/alstin-capital) — Series A
- Holtzbrinck Digital — Series B