# WeAre8 Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/weare8-media

- Industry: Marketing/Advertising
- Headquarters: London, UK
- Website: www.weare8.com
- Total disclosed funding: $15M
- Latest round: Series B (Mar 17, 2022)
- Investors on record: 2

## About

WeAre8 Media Ltd is an innovative social media platform focused on enhancing user well-being and fostering community engagement while addressing the challenges of traditional social media.Founded in 2012 and headquartered in London, UK, WeAre8 Media Ltd operates a platform that allows users to share in advertising revenues, promoting a healthier social media environment. The company has completed a total of 4 deals, including the latest funding round, Series B, in which they raised EUR 13.500 mn from investors such as CentreStone Ventures and Channel 4 Ventures. The founder, Sue Fennessy, brings her entrepreneurial background to lead the organization in evolving social media engagement.WeAre8's core offering is an innovative social media platform designed to prioritize user well-being and foster community engagement while addressing the pitfalls of conventional social media. The platform seeks to mitigate issues such as content toxicity and algorithmic control by offering a user-centric experience where individuals, communities, and charitable organizations benefit from advertising revenues. Users are empowered to share in the financial success of the platform, thus creating a more equitable ecosystem. WeAre8's service is intended for a diverse range of end users, including individuals seeking a healthier social media environment, community organizations, and advertisers looking for responsible engagement. The platform has been launched in various geographical markets, including the United States and parts of Europe, establishing a growing user base among those disillusioned with traditional social media paradigms.WeAre8 generates revenue primarily through its advertising model that shares revenue with users, communities, and charities, creating a more ethical advertising landscape. Transactions typically occur between advertisers and the platform, wherein advertisers pay for access to a targeted audience that values authentic engagement and community welfare. The revenue structure includes partnerships with various organizations that align with WeAre8's mission, facilitating collaborations that extend the platform's reach and impact. The company may offer distinct pricing plans for advertisers, designed to cater to both large enterprises and smaller businesses looking to connect with socially conscious consumers. By leveraging partnerships and sponsorships, WeAre8 aims to create a sustainable revenue stream that directly supports its mission of transforming social media into a force for good.WeAre8 Media Ltd is focusing on launching new features and tools that enhance user interaction on the platform, although specific product release dates are not disclosed. The company aims to expand into additional markets, particularly targeting audiences in Canada and Australia, with plans set for the next 18 months. Recent funding of EUR 13.500 mn will be strategically utilized to support these initiatives, further enhancing the platform's capabilities and market presence.

## Funding rounds

- Series B, Mar 17, 2022, $15M — CentreStone Ventures, Channel 4 Ventures

## Investors

- CentreStone Ventures (https://capitalatlas.ai/funds/centrestone-ventures) — Series B
- Channel 4 Ventures (https://capitalatlas.ai/funds/channel-4-ventures) — Series B