# Wealthify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wealthify

- Industry: Financial Services
- Headquarters: Cardiff, UK
- Website: www.wealthify.com
- Total disclosed funding: $0.9M
- Latest round: Angel (Jul 31, 2017)
- Investors on record: 1

## About

Wealthify Limited is a UK-based investment platform offering a variety of savings and investment products designed to help individuals achieve their financial goals.Wealthify Limited, founded in 2014 and headquartered in Cardiff, UK, specializes in online investment management services. The company was acquired by Aviva plc in October 2017, with financial terms undisclosed. The founders, Michelle Pearce-Burke and Yasasvi Pedasanganti, aimed to simplify investing for individuals. The company has successfully completed 4 deals to date, with its latest round being an Angel investment of GBP 0.660 mn from 1818 Venture Capital, raising a total of GBP 0.660 mn at a current valuation of GBP 13.509 mn.Wealthify.com provides a range of investment products including Stocks and Shares ISAs, Junior Stocks and Shares ISAs, General Investment Accounts, Cash ISAs, and Personal Pensions. Their platform allows customers to choose from various investment styles and ethical options, targeting UK residents who seek a straightforward approach to investment management.In 2023, Wealthify generated revenue of GBP 3,427,861 with an EBITDA of GBP -20,443,011.6. Its revenue model primarily consists of management fees on investment products, with direct-to-consumer interactions for accounts like Stocks and Shares ISAs.Wealthify plans to enhance its product offerings and may introduce new investment solutions to better serve its users. While specific geographical expansion plans have not been detailed, the company aims to leverage its funding from the latest Angel round to support these initiatives. Following its acquisition by Aviva, Wealthify is positioned to utilize its resources for growth and development in the investment space.

## Funding rounds

- Angel, Jul 31, 2017, $0.9M — 1818 Venture Capital

## Investors

- 1818 Venture Capital (https://capitalatlas.ai/funds/1818-venture-capital) — Angel