# Wealthfront Advisers

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wealthfront-advisers

- Industry: Financial Services
- Headquarters: Palo Alto, US
- Website: www.wealthfront.com
- Total disclosed funding: $127M
- Latest round: Series F (Oct 28, 2014)
- Investors on record: 9

## About

Wealthfront Corporation, based in Palo Alto, California, provides innovative financial products that simplify investment and cash management for individuals, focusing on automated solutions.Founded in 2007 in Palo Alto, California, Wealthfront Corporation specializes in providing automated investment management services. The company has not undergone any significant pivots in strategy. The founders include Daniel Carroll, Er Vishnoi, and Jeff Jordan, with Er Vishnoi currently serving as CEO. Wealthfront has completed a total of 8 deals, with its most recent funding round occurring on September 2, 2022. In this round, the company raised USD 69.7 mn in Venture Debt from UBS, bringing the total amount raised to USD 75.00 mn and valuing the company at USD 1,470.00 mn.Wealthfront offers a variety of financial products aimed at optimizing cash management and investments. Their key offerings include a Cash Account, which provides competitive APY on cash deposits, and an Automated Bond Ladder for generating steady yields through U.S. Treasuries. Additionally, they offer Automated Investing Accounts and a DIY Stock Investing Account to cater to varying investment preferences. Wealthfront serves over one million clients, managing more than USD 85 bn in assets, primarily within the United States.Wealthfront generates revenue primarily through management fees associated with investment accounts and cash management services. As clients deposit funds across various accounts, including the Cash Account and investment portfolios, Wealthfront manages these assets for a fee. The firm implements investment strategies designed by experts, charging a percentage of assets under management. Their services also include tax-loss harvesting and automated investing, further enhancing client financial outcomes. Pricing plans for these services are clearly outlined in their offerings, positioning Wealthfront within the competitive robo-advisor space.Wealthfront aims to expand its product offerings and geographic reach with the recent USD 69.7 mn in Venture Debt funding obtained in September 2022 from UBS. This funding will enable the company to develop new financial products and enhance existing services. While specific upcoming product launches have not been detailed, Wealthfront is actively considering expansion into additional markets to further its client base. As they grow, Wealthfront plans to leverage this funding to enhance technology and improve customer experience.

## Funding rounds

- Series F, Oct 28, 2014, $64M — Index Ventures, DAG Ventures, Greylock Partners, Spark Capital, Social Capital, Ribbit Capital, Dragoneer Investment Group
- Series E, Apr 2, 2014, $35M — Index Ventures, DAG Ventures, Greylock Partners, Social Capital, Ribbit Capital
- Series D, Mar 20, 2013, $20M — Index Ventures, DAG Ventures, Greylock Partners, Andreessen Horowitz, Social Capital
- Series C, Dec 16, 2009, $7.5M — Mohr Davidow Ventures, DAG Ventures
- Series A, Apr 6, 2007, $0.3M — Index Ventures, Andreessen Horowitz

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A, Series D, Series E, Series F
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series A, Series D
- Mohr Davidow Ventures (https://capitalatlas.ai/funds/mohr-davidow-ventures) — Series C
- DAG Ventures (https://capitalatlas.ai/funds/dag-ventures) — Series C, Series D, Series E, Series F
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Series D, Series E, Series F
- Social Capital (https://capitalatlas.ai/funds/social-capital) — Series D, Series E, Series F
- Ribbit Capital (https://capitalatlas.ai/funds/ribbit-capital) — Series E, Series F
- Spark Capital — Series F
- Dragoneer Investment Group (https://capitalatlas.ai/funds/dragoneer-investment-group) — Series F