# We7

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/we7

- Industry: Software
- Headquarters: Oxford, UK
- Website: www.we7.com
- Total disclosed funding: $22M
- Latest round: Series D (May 26, 2011)
- Investors on record: 4

## About

We7 is a digital media company that specializes in providing engaging content related to celebrity insights, entertainment, and lifestyle topics, targeting a diverse readership primarily among younger generations.Founded in 2006 in Oxford, UK, We7 operates as a digital media entity focusing on entertainment content. The company was acquired by Tesco Plc for GBP 10.8 million in June 2012. We7 has conducted a total of 5 deals to date since its inception.We7 offers a diverse range of content focused on celebrity net worths, entertainment insights, and lifestyle articles that engage a wide array of readers. The company’s core offerings include articles analyzing the financial success of various celebrities, insights into contemporary cultural trends, and explorations of lifestyle choices that resonate with younger generations. These products aim to enhance user engagement through relatable and informative content, catering primarily to Millennials and Gen Z. We7’s target audience spans across multiple geographical markets, including North America, Europe, and Asia, where digital consumption of entertainment news is prevalent.In 2014, We7 reported revenue of GBP 236,556.20, with an EBITDA of GBP -18,654,821.80 for the same year. The company generates revenue through a combination of advertising partnerships and content-driven promotions, emphasizing integrated advertising that aligns with audience interests.Following its acquisition in 2012, We7 plans to leverage recent funding to enhance its content offerings and expand into new markets. The focus will be on launching new products that are currently in development and aim to attract a broader audience in North America and Asia by 2025. The funding from Tesco will support these initiatives, enabling We7 to strengthen its digital presence and optimize advertising partnerships.

## Funding rounds

- Series D, May 26, 2011, $10M — Eden Ventures, Pentech Ventures, Qualcomm Ventures
- Series B, Aug 1, 2008, $5.4M — Eden Ventures
- Series A, Jan 10, 2008, $6.2M — Eden Ventures, SPARK Ventures

## Investors

- Eden Ventures — Series A, Series B, Series D
- SPARK Ventures — Series A
- Pentech Ventures (https://capitalatlas.ai/funds/pentech-ventures) — Series D
- Qualcomm Ventures (https://capitalatlas.ai/funds/qualcomm-ventures) — Series D