# We Are Feel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/we-are-feel

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.wearefeel.com
- Total disclosed funding: $17M
- Latest round: Series A (Oct 18, 2022)
- Investors on record: 6

## About

Based in London, UK, and founded in 2019 by Boris Hodakel, Feel Holdings Limited operates as a supplier of multi-vitamins on a subscription basis intended to provide nutritional supplements. Feel has 25 employees. In April 2021, Feel received Series A funding led by Fuel Ventures, with participation from TMT Investments, Sova VC, Richard Longhurst (founder of LoveHoney.com), and Igor Ryabenkiy (founder and GP of Altair Capital).

Feel offers multi-vitamins supplements that are vegan, gluten-free, lactose-free, non-GMO and kosher, and halal, enabling consumers to get essential vitamins, minerals, and botanicals based on their needs. 

Feel has a direct-to-consumer subscription model, and is claiming a 60x growth in its first year and 21,000 active subscriptions. It has a EUR 250 million recurring monthly revenue. 

Feel intends to use the April 2021 Series A funding to expand its services across EMEA and target new verticals to serve pregnancy, kids, pets, and cognition, and to hire new employees.

## Funding rounds

- Series A, Oct 18, 2022, $11M — ITV, TMT Investments, Fuel Ventures, Velocity Capital, Btomorrow Ventures
- Series A, Apr 20, 2021, $6.2M — TMT Investments, Fuel Ventures, Sova VC
- Seed, Aug 20, 2019 — Fuel Ventures

## Investors

- Fuel Ventures (https://capitalatlas.ai/funds/fuel-ventures) — Seed, Series A
- TMT Investments (https://capitalatlas.ai/funds/tmt-investments) — Series A
- Sova VC (https://capitalatlas.ai/funds/sova-vc) — Series A
- ITV — Series A
- Velocity Capital (https://capitalatlas.ai/funds/velocity-capital) — Series A
- Btomorrow Ventures (https://capitalatlas.ai/funds/btomorrow-ventures) — Series A