# WayUp Sports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wayup-sports

- Industry: Consumer Products
- Headquarters: 6th of October, Egypt
- Website: www.wayupsports.com/
- Latest round: Seed (Nov 20, 2023)
- Investors on record: 1

## About

Based in Giza, Egypt, and co-founded by Mohamed Afifi, Omar Afifi, and Basma Afifi in 2021, WayUp Sports operates as a software-as-a-service (SaaS) company offering a customer feedback platform for managed service providers. In November 2023, the firm raised seed funding co-led by investors Beltone Venture Capital and The Sports Index. 

The company through its online retail platform offers a wide range of sports and fitness products, catering to men, women, and kids, emphasizing running, lifestyle, training, tennis, and other sports categories. The range of products offered by WayUp includes athletic footwear, apparel, accessories, and supplements from brands like Nike, Adidas, Reebok, etc.

The company plans to utilize the November 2023 funding to expand its market reach, introduce the WayUp Sports private brand, and improve user experience.

## Funding rounds

- Seed, Nov 20, 2023 — Beltone Capital

## Investors

- Beltone Capital (https://capitalatlas.ai/funds/beltone-capital) — Seed