# Waymap

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/waymap

- Industry: Software
- Headquarters: Bromley, UK
- Website: www.waymapnav.com
- Total disclosed funding: $8.8M
- Latest round: Seed (Apr 9, 2024)
- Investors on record: 3

## About

Based in Bromley, UK, and founded in 2017 by co-founder and CEO Tom Pey, Waymap Limited, a.k.a. Waymap is a software company that focuses on providing a navigation application that guides customers both indoors and outdoors. In April 2024, Waymap Limited raised GBP 7 million in venture funding led by the TELUS Pollinator Fund for Good, with participation from Comprador Holdings and Venrex.

The company provides a navigation application that offers step-by-step navigation, which relies on an algorithm called SmartStep, which uses only the smartphone's motion sensors and the user's steps. The application leverages a gyroscope, accelerometer, barometer, and compass embedded in smartphones to locate users within 1 meter.

The company plans to use its proceeds from April 2024 funding to develop its technology, strengthen its presence in Asia Pacific, the Middle East, North America, and Europe, and expand globally.

## Funding rounds

- Seed, Apr 9, 2024, $8.8M — Venrex, TELUS Pollinator Fund for Good, Comprador Holdings

## Investors

- Venrex (https://capitalatlas.ai/funds/venrex) — Seed
- TELUS Pollinator Fund for Good (https://capitalatlas.ai/funds/telus-pollinator-fund-for-good) — Seed
- Comprador Holdings — Seed