# WayBetter

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/waybetter

- Industry: Internet
- Headquarters: New York, US
- Website: www.waybetter.com
- Total disclosed funding: $3.8M
- Latest round: Series A (Jan 28, 2019)
- Investors on record: 6

## About

WayBetter, Inc. is a digital wellness company that delivers innovative solutions aimed at enhancing user engagement and promoting healthier lifestyles through interactive challenges and community support.Founded in 2011 and headquartered in New York, US, WayBetter, Inc. focuses on assisting individuals in achieving personal wellness goals. The company has engaged in a total of 6 deals, with its most recent funding round occurring on January 28, 2019. WayBetter raised USD 0.79 mn in a Series A funding round from new investor FJ Labs. The founders, Cristina Leal and Jamie Rosen, have played pivotal roles in shaping the company’s strategies.WayBetter specializes in innovative solutions that enhance user engagement and promote positive lifestyle changes through its core offerings. The company focuses on digital platforms that help individuals manage their wellness goals, particularly in weight management and healthy living. Its services include interactive challenges and community support designed to motivate users. These offerings cater to health-conscious individuals and corporate partners aiming to promote wellness initiatives among employees, particularly in urban areas where health trends are evolving.WayBetter generates revenue through a subscription-based model, allowing users to access its wellness programs and challenges. Clients engage in health initiatives lasting from a few weeks to several months, with payment structures facilitating ongoing participation. Revenue transactions occur directly with consumers, as individuals pay to join specific challenges. Additionally, corporate partnerships provide opportunities for bulk subscriptions, allowing businesses to offer WayBetter's services as part of employee wellness programs, enhancing customer engagement and securing steady revenue streams.WayBetter aims to expand its product offerings and geographic reach in the coming years. The company is currently designing new programs to be launched in mid-2024, targeting markets in the Midwest and West Coast of the US for expansion. The funding raised in January 2019 will support these initiatives, facilitating product development and market entry. With a strategic focus on engaging more users through enhanced service offerings, WayBetter plans to continue growing its presence in the wellness industry.

## Funding rounds

- Series A, Jan 28, 2019 — FJ Labs
- Series A, Dec 21, 2014, $2.8M — Kima Ventures, SeedInvest, LLC, RiverPark Advisors
- Angel, Sep 29, 2011, $1M — Wilson Sonsini Goodrich & Rosati, Sparx Ventures

## Investors

- Wilson Sonsini Goodrich & Rosati — Angel
- Sparx Ventures (https://capitalatlas.ai/funds/sparx-ventures) — Angel
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Series A
- SeedInvest, LLC — Series A
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A