# Way

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/way

- Industry: Software
- Headquarters: Austin, US
- Website: www.way.co
- Total disclosed funding: $20M
- Latest round: Series A (Nov 1, 2022)
- Investors on record: 2

## About

Based in Texas, US, and founded in 2020 by Michael Stocker (CEO), Kouto Inc. doing business as Way operates as a software company that manages brands through a single platform for brand activation. In November 2022, Way raised USD 20 million in series A funding led by Tiger Global Management with participation from MSD Capital. 

Way is a platform that uses automation technology to create, manage, and scale experiential programming and invite community members, staff, and friends to join and market their brands, allowing businesses to improve brand image and revenue stream.

The company plans to use November 2022 funding to support the global expansion of its business reach.

## Funding rounds

- Series A, Nov 1, 2022, $20M — Tiger Global Management, BDT & MSD Partners

## Investors

- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series A
- BDT & MSD Partners (https://capitalatlas.ai/funds/bdt-msd-partners) — Series A