# WaveXR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wavexr

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.wavexr.com
- Total disclosed funding: $43M
- Latest round: Series B (Jun 10, 2020)
- Investors on record: 21

## About

WaveXR, Inc. is a technology company that specializes in innovative solutions for user engagement and personalized advertising, enhancing the effectiveness of digital marketing campaigns across various platforms.Founded in 2016 by Aaron Lemke and Adam Arrigo, WaveXR, Inc. operates from its headquarters in Los Angeles, US. The company has successfully completed a total of 6 deals, with its most recent funding round being a Series B in November 2020, where it raised USD 30.00 mn led by Maveron. The founders have a history of entrepreneurial ventures, contributing to WaveXR's strategic focus on digital advertising solutions.Wave's core offerings encompass a range of innovative solutions designed to enhance user engagement and optimize advertising effectiveness. With a focus on personalization, their products leverage advanced data analytics to provide tailored experiences for end-users. The primary function of these products is to improve content delivery across digital platforms, aiming to solve challenges related to user retention and interaction in an increasingly competitive landscape. Wave targets a diverse client base that includes digital marketers, advertisers, and content creators, enabling them to connect more effectively with their audiences. The products are marketed and utilized primarily in North America and Europe, reflecting a strategic emphasis on regions with robust digital advertising ecosystems.Wave generates revenue through a combination of subscription models and partnerships with its clients, facilitating seamless access to its suite of services. Clients engage with the company by selecting from various subscription plans that offer differing levels of service and support, tailored to the specific needs of businesses—from small enterprises to large-scale corporations. Revenue flows from regular subscription fees, which grant users continuous access to the platform, along with potential performance-based incentives linked to advertising effectiveness. The structure of these transactions is designed to promote long-term relationships, allowing clients to benefit from ongoing improvements and updates to Wave's offerings. Key products driving revenue include flagship services focused on personalized advertising solutions and data analytics tools, which are essential for clients striving to enhance their marketing strategies.WaveXR, Inc. is actively developing new products aimed at enhancing user engagement and advertising effectiveness, with plans to launch these innovations in the near future. The company is also targeting expansion into additional markets in Asia and Europe by 2023, leveraging the recent funding of USD 30.00 mn from its Series B round to support these initiatives. In November 2020, WaveXR raised funding led by Tencent Music Entertainment Group, indicating strong investor confidence in its growth strategy.

## Funding rounds

- Series B, Jun 10, 2020, $30M — RRE Ventures, Upfront, Maveron, Superfly, NTT DOCOMO Ventures, The Venture Reality Fund, GFR Fund, Convivialite Ventures, GC Tracker, Griffin Gaming Partners, Raised in Space, Avex USA Inc.
- Series A, Apr 19, 2018, $6M — Kleiner Perkins, RRE Ventures, Upfront, Greycroft, Seedcamp, The Venture Reality Fund, KPCB Edge
- Seed, Apr 12, 2017, $4M — RRE Ventures, Upfront, Greycroft, Boost VC, The Venture Reality Fund, KPCB Edge, Luma Pictures
- Seed, Aug 5, 2016, $2.5M — RRE Ventures, Seedcamp, Rothenberg Ventures, Presence Capital, The Venture Reality Fund, KPCB Edge, Outpost Capital, Luma Pictures

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed, Series A, Series B
- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed, Series A
- Rothenberg Ventures (https://capitalatlas.ai/funds/rothenberg-ventures) — Seed
- Presence Capital (https://capitalatlas.ai/funds/presence-capital) — Seed
- The Venture Reality Fund (https://capitalatlas.ai/funds/the-venture-reality-fund) — Seed, Series A, Series B
- KPCB Edge — Seed, Series A
- Outpost Capital (https://capitalatlas.ai/funds/outpost-capital) — Seed
- Luma Pictures — Seed
- Upfront (https://capitalatlas.ai/funds/upfront) — Seed, Series A, Series B
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed, Series A
- Boost VC (https://capitalatlas.ai/funds/boost-vc) — Seed
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A
- Maveron (https://capitalatlas.ai/funds/maveron) — Series B
- Superfly — Series B
- NTT DOCOMO Ventures (https://capitalatlas.ai/funds/ntt-docomo-ventures) — Series B
- GFR Fund (https://capitalatlas.ai/funds/gfr-fund) — Series B
- Convivialite Ventures (https://capitalatlas.ai/funds/convivialite-ventures) — Series B
- GC Tracker (https://capitalatlas.ai/funds/gc-tracker) — Series B
- Griffin Gaming Partners (https://capitalatlas.ai/funds/griffin-gaming-partners) — Series B
- Raised in Space — Series B
- Avex USA Inc. — Series B