# Wavetrend Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/wavetrend-technologies

- Industry: Consumer Products
- Headquarters: Basingstoke, UK
- Website: wavetrend.net
- Latest round: Series B (Nov 29, 2004)
- Investors on record: 1

## About

Wavetrend Technologies develops advanced tracking solutions that enhance asset visibility and management across various sectors, focusing on innovative RFID technology to meet critical operational needs.Wavetrend Technologies is a company that specializes in asset tracking solutions, focusing on innovative applications of RFID technology. Founded in 1997 in Basingstoke, UK, the company has undergone strategic developments over the years. In November 2004, Wavetrend raised USD 1.20 mn from returning investor Frontiers Capital, marking its most recent funding round. The founder's history is not specified, and there are no mentions of subsidiaries or parent companies.The company specializes in delivering innovative solutions within its core product offerings, which include RFID tracking systems and asset management software. These products are designed to address critical needs in the market, such as real-time asset tracking and inventory management. Launched in various phases since its inception, these offerings have been well-received, catering to a diverse client base that includes logistics and supply chain management sectors. The end users of these products span across multiple industries, reflecting the versatility and applicability of the solutions provided. Geographically, the company has successfully penetrated markets in Europe and North America, demonstrating a robust presence and adaptability to various regional demands.Wavetrend generates revenue through a structured transaction model that includes B2B sales and partnerships. Clients engage with the company primarily through direct sales and licensing agreements, which facilitates a streamlined purchasing process. Pricing plans are tailored to the offerings, with specific costs associated with flagship products such as their proprietary RFID systems. This pricing strategy ensures that the company maintains competitive positioning in the market while providing value to its customers. The revenue model supports long-term relationships with clients, fostering loyalty and driving repeat business through consistent engagement and product satisfaction.Wavetrend Technologies is focusing on developing new product lines in RFID technology, with anticipated launches in the upcoming fiscal year aimed at enhancing user functionality and integration. The company plans to expand into emerging markets in Asia and South America by 2026, targeting industries that require sophisticated asset tracking solutions. The recent funding of USD 1.20 mn will be utilized to support these initiatives, particularly in research and development of new technologies and market entry strategies.

## Funding rounds

- Series B, Nov 29, 2004 — Frontiers Capital

## Investors

- Frontiers Capital — Series B