# WAUG

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/waug

- Industry: Travel & Leisure
- Headquarters: Seoul, South Korea
- Website: www.waug.com
- Total disclosed funding: $18M
- Latest round: Series C (Apr 18, 2019)
- Investors on record: 11

## About

WAUG Inc., based in South Korea, is a travel activity booking platform that enables users to discover, plan, and book diverse travel experiences across various global destinations.Founded in 2015 and headquartered in Seoul, South Korea, WAUG Inc. specializes in travel activity bookings. In March 2026, WAUG Inc. raised venture funding from Hana Tour. Yoon Sun-woo is the CEO, and the company was co-founded by Hye-mi Jung.WAUG Inc. operates as a travel activity booking platform, offering a wide array of services that allow customers to search, plan, and reserve travel activities in multiple destinations. Their offerings include tickets for attractions, guided tours, transportation services, and culinary experiences, catering to both tourists and local residents. Popular destinations include Seoul, Paris, Bangkok, New York, and Tokyo. WAUG facilitates seamless access to travel experiences, enhancing the overall journey for its users.WAUG Inc. generates revenue through a commission-based model, acting as a sales broker for various travel activities and services. The company collaborates with local tour operators and attraction venues to present a diverse selection of options. Customers typically transact directly with service providers, with WAUG charging a fee to facilitate bookings. Pricing for activities, such as attraction tickets or guided tours, is competitive and offers tiered options based on different customer preferences and budgets.The company will use the March 2026 funding to enhance its systems, broaden its service offerings, enhance its global marketing, and integrate with Hana Tour's flight and accommodation offerings.

## Funding rounds

- Series C, Apr 18, 2019, $10M — SBI Investment Korea, LB Investment, Industrial Bank of Korea, Company K Partners, Albatross Investment, Delta Investment, Log Investment
- Series B, May 16, 2018, $7.4M — AJU IB Investment, LB Investment, JB Investment, Company K Partners
- Series A, Nov 17, 2016 — Banks Foundation for Young Entrepreneurs, AG Investment

## Investors

- Banks Foundation for Young Entrepreneurs — Series A
- AG Investment (https://capitalatlas.ai/funds/ag-investment) — Series A
- AJU IB Investment (https://capitalatlas.ai/funds/aju-ib-investment) — Series B
- LB Investment (https://capitalatlas.ai/funds/lb-investment) — Series B, Series C
- JB Investment (https://capitalatlas.ai/funds/jb-investment) — Series B
- Company K Partners (https://capitalatlas.ai/funds/company-k-partners) — Series B, Series C
- SBI Investment Korea (https://capitalatlas.ai/funds/sbi-investment-korea) — Series C
- Industrial Bank of Korea — Series C
- Albatross Investment (https://capitalatlas.ai/funds/albatross-investment) — Series C
- Delta Investment (https://capitalatlas.ai/funds/delta-investment) — Series C
- Log Investment (https://capitalatlas.ai/funds/log-investment) — Series C