# Watr

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/watr

- Industry: Environmental Services
- Headquarters: Norwich, UK
- Website: www.watr.tech
- Total disclosed funding: $0.1M
- Latest round: Seed (Nov 15, 2021)
- Investors on record: 1

## About

Watr Limited develops advanced environmental monitoring systems that deliver real-time data on water and soil quality, enabling clients to enhance their sustainability practices across diverse sectors.Founded in 2017 in Norwich, UK, Watr Limited specializes in environmental monitoring technology. The company has raised GBP 0.100 mn in funding through 4 deals, with the latest being a Seed round from Anglia Capital Group. The current company valuation stands at GBP 4.413 mn. Glyn Cotton serves as the CEO, leading a team founded by Arunabh D., Dan Jones, Glyn Cotton, Nick Thompson, and Scott Porter.Watr specializes in environmental monitoring systems that provide real-time data on water and soil quality. The company's flagship products include the WATR Pro, a floating monitor designed for easy installation and immediate data access, and the WATR Lite, tailored for scenarios requiring fewer parameters. Another offering is the Bankside unit, which maintains the functionality of the WATR Pro but is intended for environments with limited access to open water. These devices utilize advanced telemetry to transmit data to a cloud-based platform, integrating seamlessly with existing systems via the WATR API. Applications for Watr's products range from agricultural monitoring to catchment analysis and localized rainfall data collection, serving clients in agriculture, government agencies, and environmental organizations with a focus on North America, Europe, and Asia.Watr generates revenue primarily through direct sales of its environmental monitoring devices and subscription-based services linked to its cloud-based data analysis platform. The company engages in B2B agreements with institutions and businesses that require environmental monitoring solutions. Clients can purchase individual products like the WATR Pro or Bankside system and opt for ongoing subscriptions that offer access to data analytics and alerts. The pricing structure is adaptable, allowing for varied customer needs and tailored service agreements, positioning Watr's offerings in the environmental technology services market.Watr Limited plans to further develop its product line, with new monitoring devices in the design phase set for launch by mid-2024. In July 2025, Watr Limited raised an undisclosed amount of growth funding from new investor 24Haymarket. The company aims to improve its tools so people around the world can check water and soil quality faster and make better choices to protect nature.

## Funding rounds

- Seed, Nov 15, 2021, $0.1M — Anglia Capital Group

## Investors

- Anglia Capital Group (https://capitalatlas.ai/funds/anglia-capital-group) — Seed