# Watkins Drinks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/watkins-drinks

- Industry: Food
- Headquarters: Leeds, UK
- Website: www.mightydrinks.com
- Total disclosed funding: $6M
- Latest round: Seed (Dec 9, 2021)
- Investors on record: 5

## About

Watkins Drinks Limited specializes in innovative dairy-free beverages, focusing on high-protein plant-based options like pea and oat milk to meet growing consumer demand for alternative nutrition.Founded in 2018 in Leeds, UK, Watkins Drinks Limited specializes in dairy-free beverages. The company has successfully raised funding, including a Seed round in December 2021, led by Bitburger Ventures, totaling GBP 4.5 million. Founders Nick and Tom Watkins bring experience in beverage innovation. The company has completed three deals since inception, focusing on expanding its product offerings and market reach.Watkins Drinks Limited offers a variety of dairy-free milk alternatives, including Unsweetened Pea Milk, Caramel Waffle Oat Barista Milk, and flavored oat milk powders. Targeting health-conscious consumers, their high-protein plant-based products cater to those with dietary restrictions or preferences. Their products are available within the UK and are set to reach international markets as demand for plant-based diets increases.Watkins Drinks Limited employs a direct-to-consumer sales model through subscription services, providing customers with a 20% discount for regular orders. This model enhances customer retention and creates a steady revenue stream. Retail partnerships further expand their market presence, with flagship products priced at GBP 12.00 for Kids Milk Alternative and GBP 9.60 for Caramel Waffle Oat Barista Milk, reflecting their premium positioning.Watkins Drinks Limited plans to utilize the GBP 4.5 million raised in Seed funding to support international expansion and the launch of a new precision fermentation-based plant milk anticipated in early 2022. The company aims to penetrate new markets, focusing on regions where plant-based diets are gaining popularity.

## Funding rounds

- Seed, Dec 9, 2021, $6M — VRD, Beyond Impact Advisors, Veg Capital, Bitburger Ventures, Doehler Ventures

## Investors

- VRD — Seed
- Beyond Impact Advisors — Seed
- Veg Capital (https://capitalatlas.ai/funds/veg-capital) — Seed
- Bitburger Ventures (https://capitalatlas.ai/funds/bitburger-ventures) — Seed
- Doehler Ventures (https://capitalatlas.ai/funds/doehler-ventures) — Seed